How Programmatic Advertising Can Help You Build a Better Audience

Posted by FMID Marketing On August 03, 2017
Marketing to farmers can often feel like a shot in the dark, and without the right agri-marketing data, narrowing down your ideal audience can feel even more frustrating.  Further being limited to ag media sites is just that limiting.  Farmers are people too and they visit their favorite news, sports, shopping, and interest sites just like the rest of us. Why limit your audience by focusing on just advertising on Ag media sites where you are likely to have competitor’s offers right next to your ad? What if you could specifically target 250+ acre corn growers in Dekalb County when they are checking their fantasy football team? Programmatic advertising can help you narrow down your target audience by what, how much, and where they grow; their demographic information; even the time of day that they’re most likely to see your digital advertisements so that you can maximize the reach of your marketing dollars. […]
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Marrying Great Data and Today’s Technology to Reach Farmers Online

Posted by FMID Marketing On August 01, 2017
As the years go by, technology continues to advance, change, and aid in the completion of  everyday tasks. Big Data keeps getting bigger and its applications more usable.  AdTech is coming to Agriculture.  Those that embrace and use it effectively will strengthen relationships with their customers and will create bridges to new customer relationships. […]
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What Goes Around Comes Around: Understanding Crop Rotation

Posted by FMID Marketing On June 28, 2017
Over millennia, farmers developed systems of planting different crops at different times to get the most out of their land. The Green Revolution of the mid-20th century introduced chemical fertilizers and other technologies, making it possible for farms to focus on a very small number of high-value crops.  While these new methods fueled the phenomenal growth of agricultural production, they make farms increasingly dependent on those solutions. Many farms are recognizing the value of crop rotation, and they are returning to the old ways for a number of reasons. Let’s examine how crop rotation developed and some of its benefits to today’s farmer. […]
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What Problems Do New Farms Face?

Posted by FMID Marketing On May 24, 2017
For anyone starting up a new business, it’s a time of excitement, but also great challenge. This is especially true in agriculture. New farms face incredible risks and hurdles that other businesses don’t have to face. Let’s take a look at some of these problems and how new farms may be able to tackle them with the right tools. […]
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GIS: Transform the Way You Market

Posted by FMID Marketing On May 09, 2017
You know how important it is to understand your potential customers. But that doesn’t just mean understanding how they do business. Perhaps in no other industry more than agriculture, you need to know where your customer operates, since farmers are so intimately connected to the land. […]
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Work-Life Balance on the Farm

Posted by FMID Marketing On May 09, 2017
The traditional image of the farmer has him rising before dawn and spending all day in the fields, only to return to the house tired and dirty in time for dinner. It’s a lonely, exhausting job, but perhaps a rewarding one with a cachet of quiet honor. […]
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Embracing Change: How and Why Farms Evolve

Posted by FMID Marketing On May 09, 2017
Farming is often viewed as a profession hopelessly tied to traditional methods and values. Obviously, this perception ignores the tremendous strides in technology and scientific understanding made by the ag industry, especially in the last hundred years. We’ve looked at trends in tech adoption on farms, but how do farmers come to embrace new ideas and how do they integrate them into their businesses? […]
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Farm Specialization: Understanding Focused Markets

Posted by FMID Marketing On March 03, 2017
When humanity first began domesticating plants and animals for agriculture, we naturally experimented with many crops and livestock. Over millennia, farms in different regions began to narrow their focus to smaller numbers of products. Today, it is possible—and in many cases, more profitable—for a farm to become singularly focused, or specialized. […]
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Using Mobile Technology in the Field

Posted by FMID Marketing On March 03, 2017
Mobile information technologies like smartphones and tablets are among the most valuable innovations of this century. Having practically limitless information at your fingertips allows you to make decisions faster and more intelligently than ever before. […]
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What Does 2017 Mean For Farm Finances?

Posted by FMID Marketing On January 26, 2017
A new White House inevitably means new policies that touch on all areas of the economy. The Trump administration has made proposals that could impact farm business in particular, and farmers will be paying attention as these proposals make the journey into law. […]
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