Using Technology to Power Your Agribusiness Marketing

Posted by Timothy Wier On October 16, 2017
  Technology has transformed the way we market, allowing small businesses scale marketing operations to rival those of large corporations. This means that you, the agribusiness, have unprecedented power to power your marketing efforts. […]
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How to Get the Most Out of Direct Mail

Posted by FMID Marketing On October 12, 2017
Yes. You read that title correctly. It does say, How to Get the Most Out of Direct Mail. Even in the age of digital connection, direct mail is here to stay (for a while, anyway). Sending a mailer that lands directly in your farmers’ mailboxes is a great way to capture their attention. And among farmers in particular, it’s one of the most reliable ways to stay in touch with them. […]
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How Technology is Creating New Opportunities in Agribusiness

Posted by Timothy Wier On October 10, 2017
    It’s never been easier to start a new business. With major tech advancements and the explosion in the number of startups, there are more opportunities for people to change the agriculture industry through agribusiness. Farmers are projected to need to feed 9 million people by 2050. This growth is going to require farms to scale in ways they haven’t before. We've talked before about how new technology and the use of data is going to be instrumental in making this happen. […]
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Addressing Farmers' Data Privacy Concerns in a Big Data World

Posted by FMID Marketing On October 05, 2017
Editor’s Note: This article was originally published on May 21, 2015. It’s been revamped for accuracy and comprehensiveness. Big Data helps farmers’ lives and work in countless ways. However, fear of over-regulation and unethical use of data means that many farmers are concerned about their privacy. As someone working with ag data – whether as a marketer or an ag tech provider (ATP) –here are some ways you can address those data privacy concerns. […]
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Kickstart Your Prospecting Efforts with Data and Targeted Selling

Posted by FMID Marketing On October 03, 2017
Prospecting new farmer customers can be time-consuming, and you may be tempted to deprioritize or avoid it. But if you want to fight off attrition, it’s time to kickstart your prospecting efforts. […]
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5 Steps to Writing an Effective Marketing Email

Posted by FMID Marketing On September 28, 2017
Writing an effective marketing email is an art in and of itself. It requires balancing copy length, simplicity of design, the right email list, and a lot of miscellaneous details to deliver a message that provides your recipients with the information that they want or need. […]
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How Data Helps You Tell Stories That Resonate with Farmers

Posted by FMID Marketing On September 25, 2017
Editor’s Note: This post was originally published on April 20, 2015. It has been revamped for accuracy and comprehensiveness. Big data is revolutionizing the agriculture industry. This shift to a data-driven market means that data now plays a more powerful role in how you reach farmers. Instead of making decisions based solely on their instinct, farmers are now using data and technology to inform their decision-making. From what crops to plant, when to plant them and dozens of other crucial decisions, data is making a significant impact among farmers.  It gives them more confidence that they’ll produce positive results from the decisions they’re making. […]
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5 Dos and Don'ts for Good Email Marketing Etiquette

Posted by FMID Marketing On September 21, 2017
Building an effective email marketing strategy will help you better connect with your farmers and share your solutions with them. But all of that is contingent on building a relationship with your farmers, and sending them messages that they a) find interesting, and b) want to receive. Doing that relies a lot on whether you’re using proper email marketing etiquette. […]
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4 Practices to Protect Your Ag Customers’ Data

Posted by FMID Marketing On September 18, 2017
Editor’s Note: This post was originally published on March 20, 2015, and has been revamped for accuracy and comprehensiveness. The growing use of data and technology helps farmers in many ways. Still, there’s growing concern about the security and privacy of the data they provide you. As a result, it’s more imperative than ever that you take active steps to protect your ag customers’ data. […]
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10 Stats Showing Why You Should Invest in Email Marketing

Posted by FMID Marketing On September 14, 2017
While social media sites like Facebook and Twitter are useful and effective digital marketing tools, they pale in comparison to email. Email is a solidly tried-and-true channel for marketing. If you want to build direct connections with your farmers, it’s time to start investing in email marketing. But don’t take our word for it – check out these stats and see for yourself. […]
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