5 Tips for Smart Marketing in a Down Economy

Posted by FMID Marketing On June 22, 2018
    Regardless of how the rest of the country is doing, the ag economy has been down for the past few years. And agribusinesses are learning how to survive and even thrive in the midst of all this change – selling and marketing in a down economy. Our industry is known for being traditional – and we get that from the way that farmers have been operating for decades. And while the tradition of ag has many benefits, it hurts us when things change and we have to adapt. Here are some of our tips for marketing in a down economy. […]
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Finding the Best Source for Agriculture Information

Posted by FMID Marketing On June 12, 2018
    Agriculture information is crucial to good agribusiness decision-making. But companies who want to stay effective and relevant, simply having data isn’t enough – companies need to find the best source for agriculture information. The farming industry is a zero-sum game. Companies who want to do business with the American farmer have to work much harder than they did before. Not only do they have to provide the farmers with what they need, they also need to be able to out-maneuver competitors and show how they fit into the farm’s future. […]
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Why Common Land Unit Data Provides the Best Insights to Agribusiness

Posted by FMID Marketing On June 06, 2018
    A lot of companies say they provide agriculture data. But for agribusinesses, the bar for high quality data should be high – because bad data means lost dollars for your business. You need data that provides reliable and accurate insights on farmers and their operations. And that’s where Common Land Unit data can help. […]
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Agribusiness Technology Advancements That Are Changing the Industry

Posted by FMID Marketing On June 01, 2018
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Tailoring Your Sales Offer to the Farmer

Posted by FMID Marketing On May 17, 2018
    Not all farmers are created equal. And by that we mean that not all farmers have equal needs – and therefore aren’t equally suited to each of your business’ product offers. So when you’re having a sales conversation, tailor your sales offer to the farmer. […]
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Building a Data-Powered Agriculture Business Plan

Posted by FMID Marketing On May 16, 2018
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Should Crop Rotation Data Impact Your Business Strategy?

Posted by FMID Marketing On May 15, 2018
The majority of cropland in the U.S. uses some kind of crop rotation practice. While this improves the sustainability of the land and production benefits, it does mean that farmers aren’t growing the same crops year over year. Agribusiness can’t assume that their farmers are growing the same crops this year as last year. And that has a direct impact on the revenue of an ag company.   […]
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4 Marks of High Quality Farm Data

Posted by FMID Marketing On May 14, 2018
    Agribusiness professionals working in strategy, marketing and sales are all chomping at the bit for farm data. But simply having data isn’t enough. If you have bad data, you’ll get bad insights, which lead to bad business decisions, which lead to losses for your business. So if you’re going to invest in farm data, make sure you’re looking for high quality farm data. […]
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How Farmers Use Social Media, and How That Affects Your Agribusiness Strategy

Posted by FMID Marketing On May 11, 2018
  Social media is a powerful and important tool in the digital marketer’s tool belt. For agricultural businesses, it’s important to understand how farmers use social media, and how that affects your business strategy. Farmers have a reputation of being behind the times. Maybe in some areas that’s true. However, the rise of use of data, automation and technology in the field is demonstrating that farmers are incredibly sophisticated. They not only understand the benefits that technology offers them, but they’re putting it to use. And their farms are benefiting as a result. […]
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How to Maximize Your ROI with Direct Mail

Posted by FMID Marketing On May 10, 2018
    Direct mail. It’s something that everyone’s been doing as long as we can remember, but there’s no set “how-to guide” on how to be successful. Yet everyone wants to know: how do I maximize my direct mail ROI? […]
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