Getting Your Marketing and Sales Teams to Use Data

Posted by FMID Marketing On March 14, 2018
    Collecting and maintaining data is only part of an IT manager’s job. To fully make data functional, you need to get your marketing and sales teams to use it. Many marketing and sales team members are highly focused on their own targets, KPIs and objectives. And if you’re part of a good team, those people are excellent at hitting those metrics. So they may not necessarily be open to hearing from an IT person about how they can hit their numbers better – or even increase their numbers – through the good use of data. Here are some steps for getting your marketing and sales teams to use data: […]
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4 Keys to Establishing Your Place in the Ag Market

Posted by FMID Marketing On March 12, 2018
    It’s a question that faces just about every agribusiness executive: Where do I stand against my competitors? Understanding your place in the agriculture market seems like a no-brainer for business leaders. Unfortunately, it’s a lot easier said than done. […]
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8 Tips for Building an Integrated Marketing Campaign

Posted by Timothy Wier On March 07, 2018
    20 years ago, marketers had only a handful of channels at their disposal for reaching audiences. Now there are numerous channels available, and audiences are scattered across all of them. That means that capitalizing on one medium – whether it be print, or TV, or direct mail - won’t be effective any more. The best marketers are those who can build integrated marketing campaigns. […]
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4 Data-Backed Advantages You'll Get When You Start with Strategy

Posted by FMID Marketing On March 05, 2018
    “Start with the end in mind.” This is common wisdom. You shouldn’t start a journey if you don’t know where you’re going, how to get there and what you need to be successful. This applies to just about every aspect of life – and agribusinesses can learn a lot from it. But it’s more than just common wisdom. Starting with strategy is something that backed up by data. […]
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Thinking About Running a Grower Survey? Here's Why You Shouldn't.

Posted by FMID Marketing On February 28, 2018
Editor's Note: This article was originally published on March 24, 2016. It's been edited for clarity and comprehensiveness.  The most important marketing asset you have is information. You want to know about farmers’ behaviors, interests, needs and more. So gathering this data should be a top priority. […]
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Starting an Agriculture Blog, Start-to-Finish

Posted by FMID Marketing On February 26, 2018
    Getting your agricultural business online or reviving your struggling website is an essential step to growing your reach and getting more sales. But getting started with growing your online presence might be a bit daunting - especially if tech isn’t your strong point. One easy way to grow your online presence is to launch an agriculture blog where you can share insights and opinions to attract a new audience. […]
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How to Market New Agriculture Products

Posted by FMID Marketing On February 21, 2018
    You’ve spent months – maybe years – in research and development, creating a product that’s going to change the market. Or, at least, impact it enough to get some new business for your company. Now that you have a product, it’s time to start marketing. So how make sure you’re getting the most bang for your buck in marketing your new agriculture product? […]
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A Data-Led Sales Conversation, Start to Finish

Posted by FMID Marketing On February 19, 2018
    You know that data is an integral part of a successful sales strategy. But how should data drive conversations on the ground? You certainly can’t walk up to farmers in the field and divulge random bits of information, expecting to land a sale. More likely, being too knowledgeable will scare away potential clients and the opportunity for gaining new sales. […]
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Using Data Intelligence When Talking to Farmers

Posted by FMID Marketing On February 14, 2018
    You’ve gathered your data and you’re ready to get out there and strike up conversations with the farmers in your territory. But before you head out, you need to know how to properly present information you’ve gleaned from data analysis when visiting farmers. […]
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4 Questions Data Can Answer

Posted by FMID Marketing On February 12, 2018
    You already know that data analysis can provide a wealth of insight to your farmers’ buying habits and behaviors. But there are limits to the information that data can provide. And there are limits to the types of information you’ll find useful and relevant to your business practices. […]
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