What is Information Imbalance and How Do You Avoid it in Sales?

Posted by FMiD Team On January 07, 2020
Before the internet, salespeople controlled the flow of information to their customers. They would share -- or at least draw attention to -- only the information that drove potential customers to purchase their products. That method simply doesn’t work anymore. […]
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Start 2020 Strong with these 6 Agribusiness Marketing Strategies

Posted by FMiD Team On January 03, 2020
  2020 is here. As we enter a new planting season in just a few months, now is a great time to put together your agribusiness marketing strategies for the year -- if you haven’t already.  This is certainly a challenging year to be an ag marketer. With a combination of depressed commodity prices, 20 million wiped-out crop acres in 2019, and the pressure to feed a growing population, farmers have their work cut out for them -- and so do the agribusinesses that serve them.  […]
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Building Data from the Ground Up [Infographic]

Posted by FMiD Team On December 04, 2019
  How do you build the most comprehensive, detailed and accurate database in agriculture? Start at the bottom and work your way up. […]
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Strategy vs. Execution: How Data Helps with Both

Posted by FMiD Team On November 14, 2019
Strategy or execution: which is more important? If you invest a lot of time in strategy with no execution, then your strategy won't get you anywhere. If you focus entirely on execution with no strategy, not only will your individual team members not have a clear goal for themselves, but everyone will be rowing in different directions. […]
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3 Tactics & Technologies to Help Ag Retailers' Bottom Lines

Posted by FMiD Team On October 30, 2019
  Agriculture retailers are on the front lines of an evolving industry. As commodity prices remain low and external factors like the 2019 floods result in lost acres, impacting farmers’ bottom lines, retailers are faced with a customer base whose needs are always changing. Because farmers’ needs are always changing, if you’re going to continue to meet those needs in the best possible way, you’ll need to start by listening to the farmers, both directly or indirectly, and letting that guide how you approach and serve them. […]
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2020 Crop Year Predictions for Agribusiness Strategic Planning

Posted by FMiD Team On October 30, 2019
With the harvest season well underway, many agribusiness leaders are focused on farmers’ immediate needs. But another planting season will be here before we know it, and it’s time to start thinking ahead. […]
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Building Actionable Market & Wallet Share Strategies in Agriculture

Posted by FMiD Team On September 27, 2019
  Market and wallet share analysis is important. But unless it provides actionable insights for your agribusiness, it won’t help you grow your revenue. […]
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The False Dilemma of Programmatic vs. Direct-Buy Advertising

Posted by FMiD Team On September 27, 2019
  When you visit CNN, ESPN or other consumer-centric websites, you probably notice the array of ads they display. Those ads aren’t placed through direct-buy, but transacted programmatically. […]
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3 Ways to Use Crop Data for Revenue Growth

Posted by FMiD Team On August 26, 2019
Agribusinesses often use crop data to build lists of growers for direct mail, email and cold call campaigns. But that only scratches the surface of the strategic insights available when you use crop data to your advantage. […]
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