Strategy vs. Execution: How Data Helps with Both

Posted by FMiD Team On November 14, 2019
Strategy or execution: which is more important? If you invest a lot of time in strategy with no execution, then your strategy won't get you anywhere. If you focus entirely on execution with no strategy, not only will your individual team members not have a clear goal for themselves, but everyone will be rowing in different directions. […]
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3 Tactics & Technologies to Help Ag Retailers' Bottom Lines

Posted by FMiD Team On October 30, 2019
  Agriculture retailers are on the front lines of an evolving industry. As commodity prices remain low and external factors like the 2019 floods result in lost acres, impacting farmers’ bottom lines, retailers are faced with a customer base whose needs are always changing. Because farmers’ needs are always changing, if you’re going to continue to meet those needs in the best possible way, you’ll need to start by listening to the farmers, both directly or indirectly, and letting that guide how you approach and serve them. […]
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2020 Crop Year Predictions for Agribusiness Strategic Planning

Posted by FMiD Team On October 30, 2019
With the harvest season well underway, many agribusiness leaders are focused on farmers’ immediate needs. But another planting season will be here before we know it, and it’s time to start thinking ahead. […]
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Building Actionable Market & Wallet Share Strategies in Agriculture

Posted by FMiD Team On September 27, 2019
  Market and wallet share analysis is important. But unless it provides actionable insights for your agribusiness, it won’t help you grow your revenue. […]
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The False Dilemma of Programmatic vs. Direct-Buy Advertising

Posted by FMiD Team On September 27, 2019
  When you visit CNN, ESPN or other consumer-centric websites, you probably notice the array of ads they display. Those ads aren’t placed through direct-buy, but transacted programmatically. […]
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3 Ways to Use Crop Data for Revenue Growth

Posted by FMiD Team On August 26, 2019
Agribusinesses often use crop data to build lists of growers for direct mail, email and cold call campaigns. But that only scratches the surface of the strategic insights available when you use crop data to your advantage. […]
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How to Evaluate Your Farm Data

Posted by FMiD Team On August 22, 2019
  Bad data means bad insights. This can lead to bad business decisions and, in turn, lost revenue and missed opportunities. To avoid these potential losses, you need to ensure you have the highest quality information possible when you evaluate your farm data. […]
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How to Encourage Farm Data Use Among Your Marketing and Sales Teams

Posted by FMiD Team On August 01, 2019
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7 Details to Know When Selling to Farmers

Posted by FMiD Team On July 29, 2019
When talking to a farmer, you want the most impactful conversation possible. Having details about their operation available makes all the difference when selling to farmers. Both you and the farmer are busy people, and every minute is precious. Spending time asking the farmer for information you could’ve gained beforehand is a waste of both your time and theirs. Instead of saying “tell me about your farm,” do your homework ahead of time to understand what’s going on. There are plenty of advantages to this approach: The burden isn’t on the farmer to carry the weight of the conversation The conversation begins immediately with you offering helpful and insightful tips to them The sales process moves along more quickly, allowing you to increase your own sales velocity Here are seven pieces of detailed information that can help you better understand the operation before you start selling to farmers. 1. Acreage & Farm Size Small farmers and large farmers have completely different needs. One of those groups may not even be in a position to do business with you, especially if you specialize in high-dollar items that only large farmers can take advantage of. But it’s more than that. Understanding how many acres the farmer grows is one thing. Being able to view those acres on a map to understand how the whole operation is spread out is also important. The image below shows farm fields that a sample grower owns and operates: A selection of farm fields of a sample grower. With access to the right data, you can examine not only where the fields are located geographically, but also where they intersect with the Cropland Data Layer to see which crops are planted where: A sample grower’s fields intersected with the 2018 Cropland Data Layer. Knowing how much land a grower farms, where those fields are and the specific crops they grow on certain fields helps you understand what kind of operation they’re running. This gives you a better idea of the products and services they’re interested in, or if they’re even a good fit. 2. Planting History & Crop Rotation Pattern Farmers are intimately tied to the land they own and manage and the crops they grow. Understanding the planting history and patterns over time helps you contextualize the current state of the operation, allowing you to provide more helpful insights in your conversations. Below are three images, showing the CDLs from 2016, 2017, and 2018: […]
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