New Ways for Reaching Out to Farmers

Posted by Timothy Wier On November 13, 2018
  Emails and calls have been used to reach out to farmers for a long time. But they aren't the only channels available to you Sometimes you’ll find that your emails and calls just aren’t working like they used to. Maybe farmers are taken aback when you cold call them and, therefore, unresponsive. Maybe ISP filters are keeping your messages from landing in the inbox, so they’re going to Junk or Spam instead. Whatever the case, a decline in email or call effectiveness doesn’t mean the end of the world for your agri-marketing and sales initiatives. […]
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Top Tips for Digital Marketing in the Ag Industry

Posted by Steve Rao On November 06, 2018
Have you jumped into ag digital marketing yet? Here are some tips to help you get started.  Marketing to farmers can seem like a challenge, but despite what some may think about farmers being “behind on the times,” the process is much easier nowadays. Our world is becoming increasingly more mobile across many different industries, and that includes agriculture. Farmers now use email and digital marketing, like social media, in addition to traditional print sources and advertising to keep up with news and obtain information. But there are certain ways to accurately market to the right audience using technology that farmers are also using. Here are three top tips for ag digital marketing. […]
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Predicting Farmers’ Planting Decisions for the 2019 Crop Season

Posted by Steve Rao On November 05, 2018
    If you could predict next year’s crop season, what would you do with that information? You’d probably use it to make decisions around your agribusiness’ overall strategy, marketing outreach efforts, and sales goals. While you don’t have a crystal ball, you have the next best thing at your disposal: data. […]
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Top Agribusiness Marketing Strategies for 2019

Posted by Steve Rao On November 01, 2018
    As we enter the final quarter of the year, it’s time for agribusinesses to keep going strong with their marketing efforts. And this is a great time to start establishing your agribusiness marketing strategies for 2019. Marketing in agribusiness has changed a lot over the last few years. New technologies, access to data and increased sophistication among farmers are forcing agri-marketers to become more focused and precise. […]
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Facebook Marketing to Farmers: How to Track Your Campaign Results

Posted by Timothy Wier On October 30, 2018
  One of the primary advantages of Facebook marketing to farmers is the ability to track campaign results. See who’s interacting with your ads in real time and make adjustments in response to those metrics. That way, you’re only investing your dollars in the ads that are actually engaging your audience. […]
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How to Build Facebook Audiences That Target Your Ideal Farmer

Posted by Timothy Wier On October 25, 2018
When you’re using Facebook to target your ideal farmer, you can control where your ads go and, thus, where your dollars are going. That’s why before you launch your ad campaign, it’s important for you to pick who’s going to see your ad. […]
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Understanding How Farmers Make Decisions with Farm Management Software

Posted by Steve Rao On October 22, 2018
  A lot of farmers rely on gut instinct to make decisions around there operations. But an increasing number are using technology and data to achieve more accuracy and precision. That's why understanding how farmers make decisions with farm management software is important to agribusiness that want to stay one step ahead of the market.  Every year, we see advancements in software designed to help farmers manage their farms. These software packages run everything from scheduling and accounting to livestock tracking and soil analysis. The worldwide farm management software market is expected to be worth $4 billion by 2022. Cloud-based software alone could top $2.7 billion in that time. […]
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How to Put Your Agriculture Market Insights to Use

Posted by Timothy Wier On October 18, 2018
The rise of Big Data gives agribusinesses the ability to know the details of a farmer's operation before you approach them in marketing and sales. Here's how to put those agriculture market insights to use.  Instead of making decisions based solely on their instinct, farmers are now using data and technology to inform their decision-making. From what crops to plant, when to plant them and dozens of other crucial decisions, data is making a significant impact among farmers.  It gives them more confidence that they’ll produce positive results from the decisions they’re making. […]
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4 Trends in Ag Marketing Technology

Posted by Timothy Wier On October 16, 2018
    Marketing technology helps businesses of all industries grow and scale their marketing operations - often at little marginal cost. That means no matter the size of your agribusiness, you can take advantage of these trends in ag marketing technology to increase your footprint.  […]
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How to Serve Online Ads Directly to Farmers

Posted by Steve Rao On October 11, 2018
  When you're investing in digital ads, are you investing in the placement of the ad or the audience? With today's marketing technology, it's easy to serve online ads directly to farmers - and only farmers. Marketing to farmers can often feel like a shot in the dark, and without the right agri-marketing data, narrowing down your ideal audience can feel even more frustrating.  Plus, being limited to ag media sites is just that: limiting.  Farmers are people too. They visit their favorite news, sports, shopping, and interest sites just like the rest of us. […]
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