Our Blog

Information, analyses and news for agribusiness go-to-market

    5 Tips to Master Digital Marketing for Agriculture

    Posted by FMiD Team on Oct 20, 2020
      In ag, digital marketing means different things to different people. For some, it's taking out an ad on an ag publisher site. For others, it's ...
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    [Free Assessment] What’s Your Market Share? + Customer Analysis

    Posted by FMiD Team on Aug 31, 2020
      The path to agribusiness success is changing, but in a good way. As the market consolidates and farmers deal with more uncertainties in their ...
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    12,000 Farmers Growing Hemp: FMiD Database Now Includes Hemp Data

    Posted by FMiD Team on Aug 29, 2020
      What do CBD, building materials, and the Farm Market iD database all have in common? If you guessed "they've got hemp in them," then you got it ...
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    Ag Retailer Audience Targeting

    Posted by Precision Reach Team on Aug 24, 2020
      A new programmatic advertising option from Precision Reach. Ag Retailers are pivotal influencers and solution providers for farmers across North ...
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    FAQ: How Does Precision Reach Safely Onboard Ag Data?

    Posted by Precision Reach Team on Aug 17, 2020
      Focused on agriculture, using data-driven programmatic ad buying at Precision Reach, a frequent question a client asks us is how is first-party ...
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    [New Data] Do Commercials on CTV Boost Your Clicks for Banner Ads?

    Posted by Precision Reach Team on Aug 10, 2020
      Connected Television (CTV) advertising continues to grow rapidly in the US. According to eMarketer, CTV ad spending will top $10.8 billion by 2021, ...
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    Is Your Revenue Growth Stalling? Here Are 3 Steps to Fix It.

    Posted by FMiD Team on Aug 5, 2020
      If your agribusiness experienced a downturn in revenue due to the COVID-19 pandemic, you may be scratching your head to figure out how to make it ...
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    Want to Reach the Next Gen Farmer? Try Digital Audio Ads.

    Posted by Precision Reach Team on Aug 3, 2020
      Digital audio is booming in the United States as consumers stream radio, music and podcasts on their smart phones, desktops, tablets, and ...
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    6 Farmer Buyer Persona Examples for Marketing & Sales

    Posted by FMiD Team on Jul 27, 2020
      A solid set of buyer personas can dramatically improve your marketing and sales efforts. With them, you can tailor your messaging, products and ...
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    Why High Viewability Doesn't Equal High Conversions

    Posted by Precision Reach Team on Jul 27, 2020
      Viewability is a buzzword that surfaces continuously in the ad tech industry, and with so many different players in the space, it can be a ...
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