Our Blog

Information, analyses and news for agribusiness go-to-market

    How to Market to a Specific Farmer Persona (Part 3 of 3)

    Posted by FMiD Team on Apr 2, 2020
      If you've invested time and money in building a data-powered farmer persona, then you want to get as much mileage out of it and return on that ...
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    [New Data] Farmers' COVID-19 Concerns: What You Need to Know

    Posted by FMiD Team on Mar 31, 2020
      Even with health concerns and economic downturn due to the outbreak of coronavirus COVID-19, farmers are going to continue their work -- because ...
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    Data at the Speed of Need: 5 API Examples for Agribusiness

    Posted by FMiD Team on Mar 30, 2020
      The biggest obstacle to tech adoption -- whether in marketing, sales or on the farm -- is inertia. To overcome inertia, you need both ease of use ...
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    The Changing Face of Retail and e-Commerce in Agriculture

    Posted by FMiD Team on Mar 26, 2020
      When considering changes to ag retail, it's important to compare them to changes in retail outside of ag.
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    The Ag Market is Evolving. Here's How to Navigate It.

    Posted by FMiD Team on Mar 23, 2020
      With 20 million acres of Lost Acres in 2019, low commodity prices, and changing farming practices, agribusinesses are faced with the challenge of ...
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    Grain Storage: Options for Marketing and Sales

    Posted by FMiD Team on Mar 19, 2020
      Everyone talks about planting data and acreage. But for many grain businesses, understanding how farmers are storing crops is just as important to ...
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    API: The Next Step in AgTech and Data Integration

    Posted by FMiD Team on Mar 16, 2020
      With the rise of Big Data and all the positives that come from it, both farmers and the agribusinesses that serve them want to improve their ...
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    Leverage Data Science in Your Buyer Persona Research (Part 2 of 3)

    Posted by FMiD Team on Mar 12, 2020
    If you want to achieve one-to-one communications at scale, a buyer persona is one of the most powerful tools you can have at your disposal. A solid ...
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    Big Reach Network Renews Multi-Year Agreement with Farm Market iD

    Posted by FMiD Team on Mar 9, 2020
        CHICAGO, Illinois — Big Reach Network announces that they’ve renewed their exclusive multi-year agreement with Farm Market iD, giving them sole ...
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    Understand Your Customers to Better Understand Your Market

    Posted by FMiD Team on Mar 5, 2020
      Everyone wants to understand their customers better. Everyone wants to understand their market better. It’s such a common desire that being ...
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