Our Top Agribusiness Topics of 2018 That Aren’t the Farm Bill [Compilation Post]

Posted by Timothy Wier On January 18, 2019
    The Farm Bill dominated conversations in ag in 2018 – and its effects are still a hot topic. But it wasn’t the only thing ag companies were discussing. There are other issues among the top agribusiness topics of 2018. […]
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4 Easy Ways to Start Using Social Media for Your Farmers

Posted by Timothy Wier On January 16, 2019
    If you're wondering whether social media marketing is a good investment for your ag company, start out with some easy baby steps. Here are some easy ways to get started using social media your farmers. Social media is more than just a communications channel. Each platform – Facebook, Twitter, LinkedIn etc. – is its own online community. And it’s changing the way we market. Social media isn’t a place to simply “blast things out” and hope they go viral. Rather, it’s a place to continually nurture and engage your audience, establishing yourself as a presence in their day-to-day lives. […]
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How to Increase Your Ag Retail Sales in 2019

Posted by Timothy Wier On January 14, 2019
    It’s a new year, which means new revenue goals. Have you developed the best strategy for increasing your ag retail sales in 2019? Are you sure you’re talking to your ideal customer? Is your business reaching all the farmers in your area? Are you getting the most business out of the customers you already have? […]
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Using Data to Market to the 21st Century Farmer

Posted by Steve Rao On January 08, 2019
  If you’re having trouble understanding your farmers’ patterns, behaviors or decision-making process, it’s time to start using data. Here are some tips for using data to market to the 21st century farmer.  The old tricks of the trade don’t work as well as they used to. Email engagement has dropped ever since it was first launched 40 years ago. People are bidding for room on ag media sites, leaving fewer opportunities for new or expanding agribusinesses to invest in ad spend. And while search engines and content marketing are powerful channels to invest in, they require first and foremost that you understand your farmers and what they’re searching for online. That’s easier said than done. […]
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How Machine Learning in Agriculture is Changing the Industry

Posted by Steve Rao On December 18, 2018
We know computers are getting smarter. And we know that these smart computers are becoming much more prevalent in agriculture. But are you fully aware of how machine learning in agriculture is impacting the industry? Machine learning is a branch of computer science in which engineers teach a computer to recognize patterns on its own. A computer that “learns” this way develops new rules for understanding the world, allowing it to discover secrets in data without being directly programmed where to look. […]
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How a Data-Informed Conversation Can Get Farmers Talking

Posted by Steve Rao On December 11, 2018
    Agriculture data shouldn't replace on the ground, one-on-one conversations with farmers. In fact, this kind of data can help improve your conversations and get farmers talking about their needs.  […]
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Why Direct Mail Marketing Still Works - and How to Take Advantage

Posted by Timothy Wier On December 04, 2018
Direct mail marketing still works - but only if you do it right. And only if it's part of a well-planned marketing strategy.  Even in the age of digital connection, direct mail is here to stay (for a while, anyway). Sending a mailer that lands directly in your farmers’ mailboxes is a great way to capture their attention. And among farmers in particular, it’s one of the most reliable ways to stay in touch with them. […]
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Farmers on Facebook: How Are You Marketing to Them?

Posted by Timothy Wier On November 27, 2018
    Among all the social media platforms out there, Facebook is the preferred choice in agriculture. Since farmers are on Facebook, how are you incorporating it into your marketing strategy? Facebook currently has 2 billion monthly active users. 214 million of those are in the United States – that’s over two-thirds of the U.S. population. This means that Facebook presents agri-marketers with a powerful way to reach farmers in direct and powerful ways. It’s only been thirteen years since Facebook was founded. But since that fateful day, the social media network has become one of the most powerful and important influencers in the world, becoming a platform where people can share their message and their thoughts with people connected with them. […]
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How Much Email Marketing Costs and Why It's Worth the Investment

Posted by Timothy Wier On November 20, 2018
Are you considering investing in email marketing, but are unsure of the cost and ROI? Learn how much email marketing costs, and why it's worth it for you to invest. (Click here to download our email profitability calculator to see how email will generate ROI for you.) While social media sites like Facebook and Twitter are useful and effective digital marketing tools, they pale in comparison to email. Email is a solidly tried-and-true channel for marketing. If you want to build direct connections with your farmers, it’s time to start investing in email marketing. But don’t take our word for it – check out these stats and see for yourself. […]
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