How Salespeople Can Gain Insight into Farm Operations

Posted by Timothy Wier On September 20, 2018
    If you pick up the phone to talk to a farmer and your first question is “tell me about your farm,” you’re setting yourself up for failure. Instead of asking the farmer to bring you up to speed on the operation, use farm data to gain insight into the operation. That way, your time is spent offering solutions to their problems – rather than learning about them. Detailed insights into a given farm operation may sound like something that’s hard to come by but, in reality, it’s readily available. […]
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Why Integrated Marketing Gives You a Better ROI

Posted by Timothy Wier On September 10, 2018
  The number of marketing technologies available has exploded in the past few years. That means there are near countless ways to communicate your brand, products and message with the farmers you’re trying to reach. Any one of these channels can be effective in and of itself. But the best campaigns take your top-performing channels and bring them together in an integrated effort. […]
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Use Ag Data to Grow Your Business' Brand

Posted by Steve Rao On August 15, 2018
    For ag companies that don’t sell direct to farmers, marketing is different than B2C or e-commerce companies. But that doesn’t mean targeted communications, data-driven audience building and digital marketing is irrelevant to you. In fact, leveraging data to grow your business’ brand will make your branding initiatives more effective in achieving your long-term goals. […]
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3 Goals of a Nurture Campaign Geared Toward Farmers

Posted by Timothy Wier On July 31, 2018
    When a farmer comes into contact with your business, they may be ready to make a purchase right then and there. But more often than not, they aren’t quite there yet. So if they haven’t explicitly told you they’re ready to talk to sales, hold back on selling and focus instead on nurturing. […]
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3 Questions Ag Companies Need to Ask to Grow Revenue

Posted by Steve Rao On July 25, 2018
    Growing revenue. It’s the number one goal of any ag company. All other goals revolve around that one, all-important objective. But as anyone in business knows, growing revenue is easier said than done. The best, easiest and least expensive way to grow your revenue involves building an informed, actionable strategy, deploying marketing campaigns around that strategy, and aligning salespeople to follow up on the same segments as the marketing team. […]
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Modern Technology Your Agribusiness Needs

Posted by Timothy Wier On July 20, 2018
    Technology, data, information – these are the tools that give agribusinesses a competitive edge in a stagnant and consolidating market. Plus, farmers are growing in their use of data and technology to make better planting and farming decisions. If you want to keep up and out-maneuver your competitors, modern technology is going to be your greatest asset. Building a tech stack that suits your needs has become easier. A lot of technologies are available for free or at a low cost – and allow you to upgrade as your needs and financial capacity increases. […]
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Building the Perfect Audience for Your Business

Posted by Timothy Wier On July 10, 2018
    Modern technology puts more power in the marketer’s hands. Instead of blasting your message out and hoping the right person will stumble across it, you can build and market to the perfect audience for your own business. As ag companies move away from using audience marketing, direct placement ads and direct mail as their primary modes of communication, agri-marketers are able to make better connections with farmers. Specifically, they get to choose their ideal audience and ensure that their message only goes out to them. […]
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Avoiding Information Imbalance with Your Farmers

Posted by Steve Rao On June 27, 2018
    The Internet has changed how information is passed, shared and controlled. Everyone has more access to information than ever before – and that includes farmers. As a salesperson, you never want to end up in a situation where your farmers have more information than you do. You’ll come across as uninformed, and unlikely to have a follow-up conversation. […]
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5 Tips for Smart Marketing in a Down Economy

Posted by Steve Rao On June 22, 2018
    Regardless of how the rest of the country is doing, the ag economy has been down for the past few years. And agribusinesses are learning how to survive and even thrive in the midst of all this change – selling and marketing in a down economy. Our industry is known for being traditional – and we get that from the way that farmers have been operating for decades. And while the tradition of ag has many benefits, it hurts us when things change and we have to adapt. Here are some of our tips for marketing in a down economy. […]
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Finding the Best Source for Agriculture Information

Posted by Steve Rao On June 12, 2018
    Agriculture information is crucial to good agribusiness decision-making. But companies who want to stay effective and relevant, simply having data isn’t enough – companies need to find the best source for agriculture information. The farming industry is a zero-sum game. Companies who want to do business with the American farmer have to work much harder than they did before. Not only do they have to provide the farmers with what they need, they also need to be able to out-maneuver competitors and show how they fit into the farm’s future. […]
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