Westmont, Ill. (May 6, 2020) — Farm Market iD announces the launch of new field-level irrigation data which provides deeper insights for agribusinesses to better understand and serve their farmers.
The new data identifies farm fields that are irrigated and classifies them based on type of irrigation. The irrigation falls within four categories: pivot irrigation, non-pivot sprinkler, other irrigation (flood, micro, etc.) and non-irrigated. The dataset includes about 44 million irrigated acres and covers about 80% of all irrigation in the 48 continental United States.
“Adding irrigation data to our farm and farmer database is an important advancement in helping our clients understand their growers and markets,” says Steve Rao, CEO of Farm Market iD. “Knowing which farmers and which fields are irrigated provides key insights to irrigation companies, crop input suppliers and other agribusinesses.”
Irrigation Data Coverage
The coverage includes more than 89 percent of irrigated acres in top crop-producing agriculture states(compared to the USDA).
Farm Market iD builds this data through a rigorous data science process using satellite imagery and remote sensing, temporal vegetative and weather data, spectral and image processing and a trained classification model to identify field-level irrigation.
Since the irrigation data is geospatially linked to growers, it is available within Farm Market iD’s FarmFocus and FieldVision applications as a data license or as part of our targeted digital ad service.
Farm Market iD irrigation data is now available for license. Contact the team at https://farmmarketid.com/talk-to-us/to get started.
About Farm Market iD
Farm Market iD is the leading provider of farm and grower data to inform and improve agribusiness strategy, marketing and sales efforts. Our database covers more than 2.8 million growers – including $311 billion spent on seed, crop protection and other products – and is the only source of field-level data connected to owners and operators. This data powers agribusiness web applications, end-to-end marketing services, licensing and list rental and custom data solutions.
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