Our Blog

Information, analyses and news for agribusiness go-to-market

    2021 Farmer Survey Results: COVID-19 Response & Crop Year Outlook

    Posted by FMiD Team on Apr 12, 2021
    The voice of the farmer is the core of any ag marketing strategy. But it’s easy for that voice to get lost amid all the noise, especially during this ...
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    How Did Programmatic Advertising Shape Up in 2020?

    Posted by FMiD Team on Mar 25, 2021
      As we look back on 2020 and all the changes last year brought, there’s one question that ag marketers need to be asking themselves: how did ...
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    DTN Acquires Farm Market iD

    Posted by FMiD Team on Feb 25, 2021
    DTN leading the way on delivering operational intelligence to agribusinesses by enhancing solutions with the best farm-level data in agriculture
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    How the Right Data Can Enhance Your AgTech Software

    Posted by FMiD Team on Feb 8, 2021
    We are moving into a new “information age” in agriculture.
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    How to Enhance Your Organic Agribusiness Lead Gen Campaigns

    Posted by FMiD Team on Jan 11, 2021
    Just about every agribusiness focuses on and prioritizes paid advertising as part of their agribusiness marketing strategy. But have you considered ...
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    Objective vs. Subjective Data: Finding Accurate Farmer Information

    Posted by FMiD Team on Jan 5, 2021
    As agribusinesses gear up for the planting season and plan out their marketing campaigns, we all realize that 2021 will continue to look different ...
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    6 Best Agribusiness Marketing Strategies for a 2021 Comeback

    Posted by FMiD Team on Dec 10, 2020
        2020 is almost in the books. For most people, there's an anxiousness to put this year behind us and get back to some kind of normal. 
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    5 Tips to Master Digital Marketing for Agriculture

    Posted by FMiD Team on Oct 20, 2020
      In ag, digital marketing means different things to different people. For some, it's taking out an ad on an ag publisher site. For others, it's ...
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    [Free Assessment] What’s Your Market Share? + Customer Analysis

    Posted by FMiD Team on Aug 31, 2020
      The path to agribusiness success is changing, but in a good way. As the market consolidates and farmers deal with more uncertainties in their ...
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    12,000 Farmers Growing Hemp: FMiD Database Now Includes Hemp Data

    Posted by FMiD Team on Aug 29, 2020
      What do CBD, building materials, and the Farm Market iD database all have in common? If you guessed "they've got hemp in them," then you got it ...
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    Is Your Revenue Growth Stalling? Here Are 3 Steps to Fix It.

    Posted by FMiD Team on Aug 5, 2020
      If your agribusiness experienced a downturn in revenue due to the COVID-19 pandemic, you may be scratching your head to figure out how to make it ...
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    6 Farmer Buyer Persona Examples for Marketing & Sales

    Posted by FMiD Team on Jul 27, 2020
      A solid set of buyer personas can dramatically improve your marketing and sales efforts. With them, you can tailor your messaging, products and ...
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    What You Need to Build a Solid Agriculture Revenue Strategy

    Posted by FMiD Team on Jul 23, 2020
    Growing sales and revenue is the end goal of every sales and marketing strategy. But there are better and worse ways to achieve that growth. The more ...
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    5 Top Tips for the Agriculture Sales Representative

    Posted by FMiD Team on Jul 8, 2020
      High-performing salespeople adapt their sales practices to both customer and context. They listen to the changing needs to farmers and adapt ...
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    Building a Product-Market Fit Strategy for Your Agribusiness

    Posted by FMiD Team on Jun 22, 2020
      No matter your business model, any successful revenue strategy requires a close fit between the product and the needs of the customer. While it's ...
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    How to Move the Needle on Your Agricultural Marketing Objectives

    Posted by FMiD Team on Jun 16, 2020
      Growing your agribusiness is hard work in the best of times, let alone during a challenging market and global pandemic.
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    Farm Market iD Adds 44 Million Irrigated Acres to its Database

    Posted by FMiD Team on May 6, 2020
    Westmont, Ill. (May 6, 2020) — Farm Market iD announces the launch of new field-level irrigation data which provides deeper insights for ...
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    How Farmers Use Social Media [Stats & Marketing Tips]

    Posted by FMiD Team on Apr 29, 2020
    Social media is a powerful channel for any digital marketer, including those marketing to farmers. The key to effective social media marketing in the ...
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    Narrowing in on Your Geographic Target Market for Strategic Analysis

    Posted by FMiD Team on Apr 27, 2020
      When it comes to market share analysis, the more you focus on your addressable market -- the farmers that you actually have a chance at doing ...
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    What to Do in Light of Cancelled Ag Trade Shows

    Posted by FMiD Team on Apr 20, 2020
      Trade show season is upon us. At least, it would have been if it was any other year.
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    Irrigation Data: On-Farm Insights from Geospatial Analysis

    Posted by FMiD Team on Apr 13, 2020
        Farmers across the United States use different systems of irrigation for different fields. Understanding their irrigation system is key to fully ...
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    5 Agriculture Marketing Services to Boost Your Revenue

    Posted by FMiD Team on Apr 9, 2020
      Recently, Secretary of Agriculture Sonny Perdue discussed the necessity of data and fact in agriculture. He said: “We (USDA) are going to make ...
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    [Video] 10 Ag Marketing Solutions in FarmFocus

    Posted by FMiD Team on Apr 7, 2020
      Having great data is one thing; turning that data into actionable marketing and sales insights is something else entirely. 
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    How to Market to a Specific Farmer Persona (Part 3 of 3)

    Posted by FMiD Team on Apr 2, 2020
      If you've invested time and money in building a data-powered farmer persona, then you want to get as much mileage out of it and return on that ...
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    [New Data] Farmers' COVID-19 Concerns: What You Need to Know

    Posted by FMiD Team on Mar 31, 2020
      Even with health concerns and economic downturn due to the outbreak of coronavirus COVID-19, farmers are going to continue their work -- because ...
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    Farm Market iD Releases API to Provide Agribusiness Real-time Access to Grower, Crop and Field Data

    Posted by FMiD Team on Mar 30, 2020
      FMiD’s API can create automation, efficiency and a higher quality user experience Westmont, Ill. (AgPR) March 30, 2020 — Farm Market iD (FMiD) ...
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    Data at the Speed of Need: 5 API Examples for Agribusiness

    Posted by FMiD Team on Mar 30, 2020
      The biggest obstacle to tech adoption -- whether in marketing, sales or on the farm -- is inertia. To overcome inertia, you need both ease of use ...
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    The Changing Face of Retail and e-Commerce in Agriculture

    Posted by FMiD Team on Mar 26, 2020
      When considering changes to ag retail, it's important to compare them to changes in retail outside of ag.
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    The Ag Market is Evolving. Here's How to Navigate It.

    Posted by FMiD Team on Mar 23, 2020
      With 20 million acres of Lost Acres in 2019, low commodity prices, and changing farming practices, agribusinesses are faced with the challenge of ...
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    Grain Storage: Options for Marketing and Sales

    Posted by FMiD Team on Mar 19, 2020
      Everyone talks about planting data and acreage. But for many grain businesses, understanding how farmers are storing crops is just as important to ...
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    API: The Next Step in AgTech and Data Integration

    Posted by FMiD Team on Mar 16, 2020
      With the rise of Big Data and all the positives that come from it, both farmers and the agribusinesses that serve them want to improve their ...
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    Leverage Data Science in Your Buyer Persona Research (Part 2 of 3)

    Posted by FMiD Team on Mar 12, 2020
    If you want to achieve one-to-one communications at scale, a buyer persona is one of the most powerful tools you can have at your disposal. A solid ...
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    Big Reach Network Renews Multi-Year Agreement with Farm Market iD

    Posted by FMiD Team on Mar 9, 2020
        CHICAGO, Illinois — Big Reach Network announces that they’ve renewed their exclusive multi-year agreement with Farm Market iD, giving them sole ...
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    Understand Your Customers to Better Understand Your Market

    Posted by FMiD Team on Mar 5, 2020
      Everyone wants to understand their customers better. Everyone wants to understand their market better. It’s such a common desire that being ...
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    Want to Know the Farmer? Start by Knowing the Fields.

    Posted by FMiD Team on Feb 20, 2020
        We talk a lot at Farm Market iD about how our data is “built from the ground up.” But why is that so important, especially in marketing and ...
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    Don't Just Rely on Your Current Farmer Customers

    Posted by FMiD Team on Feb 17, 2020
        When talking to agribusinesses, one phrase that we often come across is: “we know all our customers.” This implies that an agribusiness can rely ...
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    Why Your Addressable Market Matters More Than the Total Market

    Posted by FMiD Team on Feb 5, 2020
        Chances are, you don’t do business with every farmer out there. In fact, depending on your company, your target market may be extremely narrow. ...
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    What is a Buyer Persona and How Do You Build One? (Part 1 of 3)

    Posted by FMiD Team on Jan 30, 2020
        Every agribusiness wants to be customer-centric. So how do you take aspiration and make it a reality? As time goes on, service and expertise will ...
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    Why 2019 Was a Turning Point for Data-Targeted Digital Advertising

    Posted by FMiD Team on Jan 28, 2020
    As we enter the new decade, programmatic advertising -- the term used for delivering digital ads not through direct placement on a specific website ...
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    What is Information Imbalance and How Do You Avoid it in Sales?

    Posted by FMiD Team on Jan 7, 2020
    Before the internet, salespeople controlled the flow of information to their customers. They would share -- or at least draw attention to -- only the ...
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    Building Data from the Ground Up [Infographic]

    Posted by FMiD Team on Dec 4, 2019
      How do you build the most comprehensive, detailed and accurate database in agriculture? Start at the bottom and work your way up.
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    Strategy vs. Execution: How Data Helps with Both

    Posted by FMiD Team on Nov 14, 2019
    Strategy or execution: which is more important? If you invest a lot of time in strategy with no execution, then your strategy won't get you anywhere. ...
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    3 Tactics & Technologies to Help Ag Retailers' Bottom Lines

    Posted by FMiD Team on Oct 30, 2019
      Agriculture retailers are on the front lines of an evolving industry. As commodity prices remain low and external factors like the 2019 floods ...
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    2020 Crop Year Predictions for Agribusiness Strategic Planning

    Posted by FMiD Team on Oct 30, 2019
    With the harvest season well underway, many agribusiness leaders are focused on farmers’ immediate needs. But another planting season will be here ...
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    Building Actionable Market & Wallet Share Strategies in Agriculture

    Posted by FMiD Team on Sep 27, 2019
      Market and wallet share analysis is important. But unless it provides actionable insights for your agribusiness, it won’t help you grow your ...
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    The False Dilemma of Programmatic vs. Direct-Buy Advertising

    Posted by FMiD Team on Sep 27, 2019
      When you visit CNN, ESPN or other consumer-centric websites, you probably notice the array of ads they display. Those ads aren’t placed through ...
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    2019 Crop Production: 17.4 Million “Lost Acres” Identified

    Posted by FMiD Team on Sep 19, 2019
    Identify farmers and fields hardest hit by weather events in 2019 using our in-season data WESTMONT, Ill. (September 19, 2019) — Farm Market iD’s ...
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    3 Ways to Use Crop Data for Revenue Growth

    Posted by FMiD Team on Aug 26, 2019
    Agribusinesses often use crop data to build lists of growers for direct mail, email and cold call campaigns. But that only scratches the surface of ...
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    How to Evaluate Your Farm Data

    Posted by FMiD Team on Aug 22, 2019
      Bad data means bad insights. This can lead to bad business decisions and, in turn, lost revenue and missed opportunities. To avoid these potential ...
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    How to Encourage Farm Data Use Among Your Marketing and Sales Teams

    Posted by FMiD Team on Aug 1, 2019
      Having access to high quality farm data is great. But unless your marketing and sales teams are using that data, it’s not going to get your ...
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    7 Details to Know When Selling to Farmers

    Posted by FMiD Team on Jul 29, 2019
    When talking to a farmer, you want the most impactful conversation possible. Having details about their operation available makes all the difference ...
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    3 Marketing Strategies for Agriculture Products

    Posted by FMiD Team on Jul 26, 2019
    When marketing to farmers, how do you know that you’re reaching the right farmer for your product? And how do you know you’re reaching them at the ...
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    Aligning Your Agribusiness Teams Around Growth

    Posted by FMiD Team on Jul 23, 2019
      As you grow your agribusiness, you and your team make hundreds of decisions that impact that growth in either a positive or negative way. So you ...
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    Why Agribusinesses Need to Modernize Strategic Decision-Making

    Posted by FMiD Team on Jul 12, 2019
    What is the foundation your go-to-market strategy? Is it the assumptions you’ve made about the industry? Or detailed data that tells you exactly ...
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    Annual Update: 2018 Crop Year Data Covers 2.8 Million Growers, 323 Million Planted Acres

    Posted by FMiD Team on Jul 3, 2019
    WESTMONT, Ill. -- Farm Market iD released its annual farmer, crop and farmland database update on June 28, 2019, providing powerful insights from the ...
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    Tracking Farmers' Engagement with Facebook Ads

    Posted by FMiD Team on Jun 21, 2019
    One of the primary advantages of digital marketing is you can track results and adjust your campaigns in response. Especially with social media, you ...
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    How to Navigate an Uncertain Market and Delayed Planting Season

    Posted by FMiD Team on Jun 20, 2019
      The agriculture market is in an uncertain state. Weather events, specifically heavy and devastating flooding, have caused delayed planting across ...
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    Use of Database Management Systems in Agriculture

    Posted by FMiD Team on May 23, 2019
      Your agribusiness’ ability to outmaneuver the competition and realize revenue growth in the incredibly competitive agriculture market depends on ...
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    Convincing Your Agribusiness Leadership to Invest in Farm Data

    Posted by FMiD Team on May 10, 2019
      If you don’t control the budget or aren’t the primary decision-maker for purchasing marketing and sales tools, then that investment decision ...
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    3 Market Trends from the 2017 Census and Our Farm Data

    Posted by FMiD Team on Apr 26, 2019
    The 2017 Census of Agriculture results have been out for a few weeks and you’re probably already figuring out what it means for your agribusiness’ ...
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    150,000 Growers and 16 Million Acres Impacted by Midwest Flooding

    Posted by FMiD Team on Apr 17, 2019
    WESTMONT, Ill. (April 17, 2019) — The Midwest flooding crisis has already damaged grain and potentially many grain bin structures and is expected to ...
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    Identifying the Growers and Farms Impacted by the Midwest Flooding Crisis

    Posted by FMiD Team on Apr 10, 2019
        With the recent flooding crisis in the Midwest expected to present problems all the way into July, it will no doubt impact the 2019 planting ...
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    Should Your Agribusiness Go After Millennial Farmers?

    Posted by FMiD Team on Mar 28, 2019
    As the ag industry evolves and changes, your customer is going to change over time. New farmers are going to take over the operations that their ...
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    Why Your Agribusiness Should Make Time for Data Analysis

    Posted by FMiD Team on Mar 27, 2019
        When deciding whether to invest in data for your marketing team, there's a lot to consider. Budget and finances certainly factor in. You may also ...
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    Segment Your Growers for Targeted, Personalized Communications

    Posted by FMiD Team on Mar 13, 2019
    Farmers may make up less than two percent of the U.S. population. That’s still nearly 2.4 million active owners and operators who represent $311 ...
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    How to Use Data Insights Without an IT Team

    Posted by FMiD Team on Feb 28, 2019
      Good data and information – specifically around the behaviors of your target audience – can help you improve your marketing and sales efforts ...
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    Farm Market iD Offers On-Farm Grain Storage Data to Agribusiness

    Posted by FMiD Team on Feb 25, 2019
        Geospatial analysis and data science help to deliver details of over 1.1million grain bins representing more than $75 billion in stored grain.
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    Decision-Support Technology to Drive Agribusiness Revenue

    Posted by FMiD Team on Feb 19, 2019
    Decision-support technology has many applications in agronomy and precision ag, and many companies are investing in it. But beyond prescriptive ...
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    Accurate Agriculture Data: Why Surveys Just Don't Cut It

    Posted by FMiD Team on Feb 14, 2019
      Surveys are really common in the agriculture industry as a way of collecting information about farmers and their operations. Unfortunately, this ...
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    Challenges with Agriculture Data Use and How to Overcome Them

    Posted by FMiD Team on Feb 1, 2019
        When I talk to people who’ve worked with Farm Market iD in the past, I will occasionally hear that they’ve tried using data but it hasn’t worked ...
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    3 Agriculture Trends to Look Out for in 2019

    Posted by FMiD Team on Jan 30, 2019
        The agriculture industry is changing. While many of the typical hallmarks of ag are the same – the community, the emphasis on family and, most ...
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    Solving Agriculture Problems with Geospatial Analysis & Data Science [Case Study]

    Posted by FMiD Team on Jan 24, 2019
        Big Data can be intimidating. But at its most fundamental level, it's very simple and practical: data provides information that helps us solve ...
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    Highly Effective Sales Conversations: Made Possible by Data

    Posted by Timothy Wier on Jan 23, 2019
        You know that data is an integral part of a successful sales strategy. But it also makes you better able to have highly effective sales ...
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    Increase Seed Sales Among Your Team & Your Dealers

    Posted by FMiD Team on Jan 21, 2019
      As a sales manager, you’re looking for ways to increase seed sales so you can hit your revenue goals. But the added challenge of working with ...
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    Our Top Agribusiness Topics of 2018 That Aren’t the Farm Bill [Compilation Post]

    Posted by FMiD Team on Jan 18, 2019
        The Farm Bill dominated conversations in ag in 2018 – and its effects are still a hot topic. But it wasn’t the only thing ag companies were ...
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    4 Common Uses of Social Media in Agriculture

    Posted by FMiD Team on Jan 16, 2019
      If you're wondering whether social media marketing is a good investment for your ag company, start out with some easy baby steps. Here are some ...
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    How to Increase Your Ag Retail Sales in 2019

    Posted by FMiD Team on Jan 14, 2019
        It’s a new year, which means new revenue goals. Have you developed the best strategy for increasing your ag retail sales in 2019? Are you sure ...
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    How a Data-Informed Conversation Can Get Farmers Talking

    Posted by FMiD Team on Dec 11, 2018
        Agriculture data shouldn't replace on the ground, one-on-one conversations with farmers. In fact, this kind of data can help improve your ...
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    Why Direct Mail Marketing Still Works - and How to Take Advantage

    Posted by FMiD Team on Dec 4, 2018
    Direct mail marketing still works - but only if you do it right. And only if it's part of a well-planned marketing strategy.  Even in the age of ...
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    Farmers on Facebook: How Are You Marketing to Them?

    Posted by FMiD Team on Nov 27, 2018
        Among all the social media platforms out there, Facebook is the preferred choice in agriculture. Since farmers are on Facebook, how are you ...
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    New Ways for Reaching Out to Farmers

    Posted by FMiD Team on Nov 13, 2018
      Emails and calls have been used to reach out to farmers for a long time. But they aren't the only channels available to you.
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    Top Tips for Digital Marketing in the Ag Industry

    Posted by FMiD Team on Nov 6, 2018
    Have you jumped into ag digital marketing yet? Here are some tips to help you get started.  Marketing to farmers can seem like a challenge, but ...
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    Predicting Farmers’ Planting Decisions for the 2019 Crop Season

    Posted by FMiD Team on Nov 5, 2018
        If you could predict next year’s crop season, what would you do with that information? You’d probably use it to make decisions around your ...
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    How to Build Facebook Audiences That Target Your Ideal Farmer

    Posted by FMiD Team on Oct 25, 2018
    When you’re using Facebook to target your ideal farmer, you can control where your ads go and, thus, where your dollars are going. That’s why before ...
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    4 Trends in Ag Marketing Technology

    Posted by FMiD Team on Oct 16, 2018
        Marketing technology helps businesses of all industries grow and scale their marketing operations - often at little marginal cost. That means no ...
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    How to Serve Online Ads Directly to Farmers

    Posted by FMiD Team on Oct 11, 2018
      When you're investing in digital ads, are you investing in the placement of the ad or the audience? With today's marketing technology, it's easy to ...
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    How to Engage Farmers with Your Brand's Content

    Posted by FMiD Team on Oct 9, 2018
      For any agribusiness generating marketing content, the end goal is engagement. That's why creating content that attracts your ideal customer, ...
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    How Salespeople Can Gain Insight into Farm Operations

    Posted by FMiD Team on Sep 20, 2018
        If you pick up the phone to talk to a farmer and your first question is “tell me about your farm,” you’re setting yourself up for failure. ...
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    Why Integrated Marketing Gives You a Better ROI

    Posted by FMiD Team on Sep 10, 2018
      The number of marketing technologies available has exploded in the past few years. That means there are near countless ways to communicate your ...
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    Use Ag Data to Grow Your Business' Brand

    Posted by FMiD Team on Aug 15, 2018
        For ag companies that don’t sell direct to farmers, marketing is different than B2C or e-commerce companies. But that doesn’t mean targeted ...
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    3 Questions Ag Companies Need to Ask to Grow Revenue

    Posted by FMiD Team on Jul 25, 2018
        Growing revenue. It’s the number one goal of any ag company. All other goals revolve around that one, all-important objective. But as anyone in ...
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    Modern Technology Your Agribusiness Needs

    Posted by FMiD Team on Jul 20, 2018
        Technology, data, information – these are the tools that give agribusinesses a competitive edge in a stagnant and consolidating market. Plus, ...
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    Building the Perfect Audience for Your Business

    Posted by FMiD Team on Jul 10, 2018
        Modern technology puts more power in the marketer’s hands. Instead of blasting your message out and hoping the right person will stumble across ...
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    5 Tips for Smart Marketing in a Down Economy

    Posted by FMiD Team on Jun 22, 2018
        Regardless of how the rest of the country is doing, the ag economy has been down for the past few years. And agribusinesses are learning how to ...
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    Finding the Best Source for Agriculture Information

    Posted by FMiD Team on Jun 12, 2018
        Agriculture information is crucial to good agribusiness decision-making. But companies who want to stay effective and relevant, simply having ...
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    Agribusiness Technology Advancements That Are Changing the Industry

    Posted by FMiD Team on Jun 1, 2018
        The agriculture industry is one that’s community-based and traditional. But when it comes to modern technology, farmers are pioneering new and ...
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    Tailoring Your Sales Offer to the Farmer

    Posted by FMiD Team on May 17, 2018
        Not all farmers are created equal. And by that we mean that not all farmers have equal needs – and therefore aren’t equally suited to each of ...
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    Should Crop Rotation Data Impact Your Business Strategy?

    Posted by FMiD Team on May 15, 2018
    The majority of cropland in the U.S. uses some kind of crop rotation practice. While this improves the sustainability of the land and production ...
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    Trust Your Instinct, But Only in the Absence of Data

    Posted by FMiD Team on May 3, 2018
        We have a saying here at Farm Market iD: trust your instinct and intuition, but only in the absence of data. Decision-making in ag has long been ...
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    4 Key Shifts in Agri-Marketing

    Posted by FMiD Team on Apr 30, 2018
        For decades, tried-and-true marketing methods like direct mail, print ads and more have consistently delivered results for agri-marketers. ...
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    What is Database Marketing and Why is it Important?

    Posted by FMiD Team on Apr 19, 2018
        You already have information on your current customers. You probably have some market research or sales information on your top prospects (if ...
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    6 Ways Agri-Marketing Combines B2B and B2C Tactics

    Posted by FMiD Team on Apr 17, 2018
        Marketers in other industries are either B2B (business-to-business) or B2C (business-to-consumer). However, for agri-marketers, the line between ...
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    Avoiding Silos in Your Agriculture Business

    Posted by FMiD Team on Apr 12, 2018
        Silos are great for grain storage. But they’re horrible for business. It’s easy for your business to fall into the silo trap, where marketing ...
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    Finding a Farm's Unique Strategic Advantage

    Posted by FMiD Team on Apr 10, 2018
        Not all farms are created equal. While each farm offers value to the market - and the population at large - they do so in different ways. Knowing ...
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    8 Tips for Building an Integrated Marketing Campaign

    Posted by FMiD Team on Mar 7, 2018
        20 years ago, marketers had only a handful of channels at their disposal for reaching audiences. Now there are numerous channels available, and ...
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    Starting an Agriculture Blog, Start-to-Finish

    Posted by FMiD Team on Feb 26, 2018
        Getting your agricultural business online or reviving your struggling website is an essential step to growing your reach and getting more sales. ...
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    How to Market New Agriculture Products

    Posted by FMiD Team on Feb 21, 2018
        You’ve spent months – maybe years – in research and development, creating a product that’s going to change the market. Or, at least, impact it ...
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    4 Questions Data Can Answer

    Posted by FMiD Team on Feb 12, 2018
        You already know that data analysis can provide a wealth of insight to your farmers’ buying habits and behaviors. But there are limits to the ...
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    5 Steps to Building an Integrated Go-To-Market Plan

    Posted by FMiD Team on Jan 17, 2018
        The agriculture industry is a zero-sum game. Literally, there’s a fixed amount of farmland in the U.S. that varies very little year to year. ...
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    3 Insights You Can Draw From Field Boundary Data

    Posted by FMiD Team on Jan 16, 2018
        If you think that field boundary data only serves to inform you about legal land boundaries, your focus is too narrow. Field boundary data is a ...
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    5 Things to Look for in Agri-Data Management Software

    Posted by FMiD Team on Jan 4, 2018
        So you’ve decided to start using agri-data to drive your strategy, marketing and sales efforts. That means you’re probably looking for agri-data ...
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    Email Marketing 101 for Agri-Marketers

    Posted by FMiD Team on Jan 3, 2018
        Email marketing is a well-known, proven method of communicating with customers, prospects and the market in general. For every $1 spent, email ...
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    5 Strategies for Selling Direct to Farmers

    Posted by FMiD Team on Dec 13, 2017
        Are your sales numbers coming up short? It's possible that your strategies for selling directly to farmers are to blame. Direct sales to farmers ...
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    How to Sell in Rural Areas

    Posted by FMiD Team on Dec 12, 2017
        Selling in rural areas is a far cry from selling in urban and suburban environments. While most agribusiness happens outside of urban areas, if ...
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    Using Data to Identify Your Farmers’ Pain Points – and Provide a Solution

    Posted by FMiD Team on Dec 6, 2017
        It’s the hallmark of a great sales conversation – identifying and responding to farmers’ pain points. The more you know about those pain points ...
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    7 Ideas for Nurture Emails Your Competitors Aren't Sending

    Posted by FMiD Team on Nov 14, 2017
        So you’ve taken the plunge and expanded your email list. Regardless of how your new leads are coming in the door, you’ve got to focus your ...
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    How to Reach the Modern Farmer Through Digital Marketing

    Posted by FMiD Team on Nov 6, 2017
    The modern farmer surfs the web, checks his email inbox, likes his favorite posts on Facebook, watches YouTube videos and more. So if you’re looking ...
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    Applying Intervening Variables to Your Research Findings

    Posted by FMiD Team on Nov 1, 2017
      Sourcing great data is only the tip of the iceberg when it comes to drawing conclusions from your research. You want to know how all your data ...
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    51 Common Email Marketing Terms, Explained

    Posted by FMiD Team on Oct 23, 2017
      Are you new to email marketing? Have been doing some email marketing here and there but want to take it to the next level?
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    Addressing Farmers' Data Privacy Concerns in a Big Data World

    Posted by FMiD Team on Oct 5, 2017
    Big Data helps farmers’ lives and work in countless ways. However, fear of over-regulation and unethical use of data means that many farmers are ...
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    Kickstart Your Prospecting Efforts with Data and Targeted Selling

    Posted by FMiD Team on Oct 3, 2017
      Prospecting new farmer customers can be time-consuming, and you may be tempted to deprioritize or avoid it. But if you want to fight off attrition, ...
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    Modernize Your Ag Sales Efforts with a CRM

    Posted by FMiD Team on Sep 11, 2017
    Modern farmers are becoming more sophisticated; not only by choice, but necessity. If you want to keep up, then it’s time to modernize your ag retail ...
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    Marrying Great Data and Today’s Technology to Reach Farmers Online

    Posted by FMiD Team on Aug 1, 2017
    As the years go by, technology continues to advance, change, and aid in the completion of  everyday tasks. Big Data keeps getting bigger and its ...
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