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Information, analyses and news for agribusiness go-to-market

    FMiD Team

    Recent Posts

    The Ag Market is Evolving. Here's How to Navigate It.

    Posted by FMiD Team on Mar 23, 2020
      With 20 million acres of Lost Acres in 2019, low commodity prices, and changing farming practices, agribusinesses are faced with the challenge of ...
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    Grain Storage: Options for Marketing and Sales

    Posted by FMiD Team on Mar 19, 2020
      Everyone talks about planting data and acreage. But for many grain businesses, understanding how farmers are storing crops is just as important to ...
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    API: The Next Step in AgTech and Data Integration

    Posted by FMiD Team on Mar 16, 2020
      With the rise of Big Data and all the positives that come from it, both farmers and the agribusinesses that serve them want to improve their ...
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    Leverage Data Science in Your Buyer Persona Research (Part 2 of 3)

    Posted by FMiD Team on Mar 12, 2020
    If you want to achieve one-to-one communications at scale, a buyer persona is one of the most powerful tools you can have at your disposal. A solid ...
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    Big Reach Network Renews Multi-Year Agreement with Farm Market iD

    Posted by FMiD Team on Mar 9, 2020
        CHICAGO, Illinois — Big Reach Network announces that they’ve renewed their exclusive multi-year agreement with Farm Market iD, giving them sole ...
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    Understand Your Customers to Better Understand Your Market

    Posted by FMiD Team on Mar 5, 2020
      Everyone wants to understand their customers better. Everyone wants to understand their market better. It’s such a common desire that being ...
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    Want to Know the Farmer? Start by Knowing the Fields.

    Posted by FMiD Team on Feb 20, 2020
        We talk a lot at Farm Market iD about how our data is “built from the ground up.” But why is that so important, especially in marketing and ...
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    Don't Just Rely on Your Current Farmer Customers

    Posted by FMiD Team on Feb 17, 2020
        When talking to agribusinesses, one phrase that we often come across is: “we know all our customers.” This implies that an agribusiness can rely ...
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    Why Your Addressable Market Matters More Than the Total Market

    Posted by FMiD Team on Feb 5, 2020
        Chances are, you don’t do business with every farmer out there. In fact, depending on your company, your target market may be extremely narrow. ...
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    What is a Buyer Persona and How Do You Build One? (Part 1 of 3)

    Posted by FMiD Team on Jan 30, 2020
        Every agribusiness wants to be customer-centric. So how do you take aspiration and make it a reality? As time goes on, service and expertise will ...
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