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Information, analyses and news for agribusiness go-to-market

    Precision Reach Team

    Recent Posts

    Ag Retailer Audience Targeting

    Posted by Precision Reach Team on Aug 24, 2020
      A new programmatic advertising option from Precision Reach. Ag Retailers are pivotal influencers and solution providers for farmers across North ...
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    FAQ: How Does Precision Reach Safely Onboard Ag Data?

    Posted by Precision Reach Team on Aug 17, 2020
      Focused on agriculture, using data-driven programmatic ad buying at Precision Reach, a frequent question a client asks us is how is first-party ...
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    [New Data] Do Commercials on CTV Boost Your Clicks for Banner Ads?

    Posted by Precision Reach Team on Aug 10, 2020
      Connected Television (CTV) advertising continues to grow rapidly in the US. According to eMarketer, CTV ad spending will top $10.8 billion by 2021, ...
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    Want to Reach the Next Gen Farmer? Try Digital Audio Ads.

    Posted by Precision Reach Team on Aug 3, 2020
      Digital audio is booming in the United States as consumers stream radio, music and podcasts on their smart phones, desktops, tablets, and ...
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    Why High Viewability Doesn't Equal High Conversions

    Posted by Precision Reach Team on Jul 27, 2020
      Viewability is a buzzword that surfaces continuously in the ad tech industry, and with so many different players in the space, it can be a ...
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    How to Win Market Share with Location-Based Mobile Marketing

    Posted by Precision Reach Team on Jul 20, 2020
      Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This ...
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    Programmatic Advertising in a Nutshell

    Posted by Precision Reach Team on Jul 13, 2020
      By David Robert Jackson for the Precision Reach Team Programmatic advertising uses AI-powered algorithms to help you buy audience-specific online ...
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    A Plain-English Guide & Glossary to Programmatic Advertising

    Posted by Precision Reach Team on Jul 6, 2020
      Programmatic ads give brands or agencies the ability to purchase within milliseconds because of the sophisticated ecosystem of algorithms. The ...
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    Cookie-Less Advertising: What's Coming and How Should You Prepare?

    Posted by Precision Reach Team on Jun 29, 2020
      Back in 1994, Lou Montulli, a highly skilled web browser programmer at Netscape Communications, developed a website tracking solution called ...
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    Why You Should Use Native Programmatic Advertising Campaigns

    Posted by Precision Reach Team on Jun 22, 2020
      Native advertising is a form of paid media where the ad experience follows the natural form, feel and function of the user experience in which it ...
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