Steve Rao

Recent Posts

Farm Market iD Offers On-Farm Grain Storage Data to Agribusiness

Posted by Steve Rao On February 25, 2019
    Geospatial analysis and data science help to deliver details of over 900,000 grain bins representing more than $75 billion in stored grain. […]
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Accurate Agriculture Data: Why Surveys Just Don't Cut It

Posted by Steve Rao On February 14, 2019
  Surveys are really common in the agriculture industry as a way of collecting information about farmers and their operations. Unfortunately, this can set agribusinesses back because there are very common weaknesses that come when you collect data from subjective gathering methods like surveys.  The most important marketing asset you have is information. You want to know about farmers’ behaviors, interests, needs and more. So gathering this data should be a top priority. […]
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Solving Agriculture Problems with Geospatial Analysis & Data Science [Case Study]

Posted by Steve Rao On January 24, 2019
    Big Data can be intimidating. But at its most fundamental level, it's very simple and practical: data provides information that helps us solve agriculture problems. […]
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How a Data-Informed Conversation Can Get Farmers Talking

Posted by Steve Rao On December 11, 2018
    Agriculture data shouldn't replace on the ground, one-on-one conversations with farmers. In fact, this kind of data can help improve your conversations and get farmers talking about their needs.  […]
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Top Tips for Digital Marketing in the Ag Industry

Posted by Steve Rao On November 06, 2018
Have you jumped into ag digital marketing yet? Here are some tips to help you get started.  Marketing to farmers can seem like a challenge, but despite what some may think about farmers being “behind on the times,” the process is much easier nowadays. Our world is becoming increasingly more mobile across many different industries, and that includes agriculture. Farmers now use email and digital marketing, like social media, in addition to traditional print sources and advertising to keep up with news and obtain information. But there are certain ways to accurately market to the right audience using technology that farmers are also using. Here are three top tips for ag digital marketing. […]
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Predicting Farmers’ Planting Decisions for the 2019 Crop Season

Posted by Steve Rao On November 05, 2018
    If you could predict next year’s crop season, what would you do with that information? You’d probably use it to make decisions around your agribusiness’ overall strategy, marketing outreach efforts, and sales goals. While you don’t have a crystal ball, you have the next best thing at your disposal: data. […]
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Top Agribusiness Marketing Strategies for 2019

Posted by Steve Rao On November 01, 2018
    If you haven't already, this is a great time to start establishing your agribusiness marketing strategies for the rest of 2019. Marketing in agribusiness has changed a lot over the last few years. New technologies, access to data and increased sophistication among farmers are forcing agri-marketers to become more focused and precise. […]
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How to Serve Online Ads Directly to Farmers

Posted by Steve Rao On October 11, 2018
  When you're investing in digital ads, are you investing in the placement of the ad or the audience? With today's marketing technology, it's easy to serve online ads directly to farmers - and only farmers. Marketing to farmers can often feel like a shot in the dark, and without the right agri-marketing data, narrowing down your ideal audience can feel even more frustrating.  Plus, being limited to ag media sites is just that: limiting.  Farmers are people too. They visit their favorite news, sports, shopping, and interest sites just like the rest of us. […]
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Use Ag Data to Grow Your Business' Brand

Posted by Steve Rao On August 15, 2018
    For ag companies that don’t sell direct to farmers, marketing is different than B2C or e-commerce companies. But that doesn’t mean targeted communications, data-driven audience building and digital marketing is irrelevant to you. In fact, leveraging data to grow your business’ brand will make your branding initiatives more effective in achieving your long-term goals. […]
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