Steve Rao

Recent Posts

Using Data to Market to the 21st Century Farmer

Posted by Steve Rao On January 08, 2019
  If you’re having trouble understanding your farmers’ patterns, behaviors or decision-making process, it’s time to start using data. Here are some tips for using data to market to the 21st century farmer.  The old tricks of the trade don’t work as well as they used to. Email engagement has dropped ever since it was first launched 40 years ago. People are bidding for room on ag media sites, leaving fewer opportunities for new or expanding agribusinesses to invest in ad spend. And while search engines and content marketing are powerful channels to invest in, they require first and foremost that you understand your farmers and what they’re searching for online. That’s easier said than done. […]
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How Machine Learning in Agriculture is Changing the Industry

Posted by Steve Rao On December 18, 2018
We know computers are getting smarter. And we know that these smart computers are becoming much more prevalent in agriculture. But are you fully aware of how machine learning in agriculture is impacting the industry? Machine learning is a branch of computer science in which engineers teach a computer to recognize patterns on its own. A computer that “learns” this way develops new rules for understanding the world, allowing it to discover secrets in data without being directly programmed where to look. […]
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How a Data-Informed Conversation Can Get Farmers Talking

Posted by Steve Rao On December 11, 2018
    Agriculture data shouldn't replace on the ground, one-on-one conversations with farmers. In fact, this kind of data can help improve your conversations and get farmers talking about their needs.  […]
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Top Tips for Digital Marketing in the Ag Industry

Posted by Steve Rao On November 06, 2018
Have you jumped into ag digital marketing yet? Here are some tips to help you get started.  Marketing to farmers can seem like a challenge, but despite what some may think about farmers being “behind on the times,” the process is much easier nowadays. Our world is becoming increasingly more mobile across many different industries, and that includes agriculture. Farmers now use email and digital marketing, like social media, in addition to traditional print sources and advertising to keep up with news and obtain information. But there are certain ways to accurately market to the right audience using technology that farmers are also using. Here are three top tips for ag digital marketing. […]
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Predicting Farmers’ Planting Decisions for the 2019 Crop Season

Posted by Steve Rao On November 05, 2018
    If you could predict next year’s crop season, what would you do with that information? You’d probably use it to make decisions around your agribusiness’ overall strategy, marketing outreach efforts, and sales goals. While you don’t have a crystal ball, you have the next best thing at your disposal: data. […]
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Top Agribusiness Marketing Strategies for 2019

Posted by Steve Rao On November 01, 2018
    As we enter the final quarter of the year, it’s time for agribusinesses to keep going strong with their marketing efforts. And this is a great time to start establishing your agribusiness marketing strategies for 2019. Marketing in agribusiness has changed a lot over the last few years. New technologies, access to data and increased sophistication among farmers are forcing agri-marketers to become more focused and precise. […]
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Understanding How Farmers Make Decisions with Farm Management Software

Posted by Steve Rao On October 22, 2018
  A lot of farmers rely on gut instinct to make decisions around there operations. But an increasing number are using technology and data to achieve more accuracy and precision. That's why understanding how farmers make decisions with farm management software is important to agribusiness that want to stay one step ahead of the market. […]
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How to Serve Online Ads Directly to Farmers

Posted by Steve Rao On October 11, 2018
  When you're investing in digital ads, are you investing in the placement of the ad or the audience? With today's marketing technology, it's easy to serve online ads directly to farmers - and only farmers. Marketing to farmers can often feel like a shot in the dark, and without the right agri-marketing data, narrowing down your ideal audience can feel even more frustrating.  Plus, being limited to ag media sites is just that: limiting.  Farmers are people too. They visit their favorite news, sports, shopping, and interest sites just like the rest of us. […]
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The Business Advantages of Specialized Farms

Posted by Steve Rao On October 05, 2018
    Many of America's farms are diverse operations, with dozens and even hundreds of crops farmed. But a lot of farmers are focused, specialized. And there are some business advantages of specialized farms.  When humanity first began domesticating plants and animals for agriculture, we naturally experimented with many crops and livestock. Over millennia, farms in different regions began to narrow their focus to smaller numbers of products. Today, it is possible—and in many cases, more profitable—for a farm to become singularly focused, or specialized. […]
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