Timothy Wier

Recent Posts

Use of Database Management Systems in Agriculture

Posted by Timothy Wier On May 23, 2019
  Your agribusiness’ ability to outmaneuver the competition and realize revenue growth in the incredibly competitive agriculture market depends on the information you have to make strategy, marketing and sales decisions. The right data—delivered through database management systems and user-friendly applications—can provide the insights to make those decisions possible. […]
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Convincing Your Agribusiness Leadership to Invest in Farm Data

Posted by Timothy Wier On May 10, 2019
  If you don’t control the budget or aren’t the primary decision-maker for purchasing marketing and sales tools, then that investment decision requires you to involve the people who do. Not only do you have to see the value of the farm data, you have to convince your agribusiness leadership to invest in it. […]
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Should Your Agribusiness Go After Millennial Farmers?

Posted by Timothy Wier On March 27, 2019
As the ag industry evolves and changes, your customer is going to change over time. New farmers are going to take over the operations that their families have been managing for generations. […]
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Why Your Agribusiness Should Make Time for Data Analysis

Posted by Timothy Wier On March 27, 2019
    When deciding whether to invest in data for your marketing team, there's a lot to consider. Budget and finances certainly factor in. You may also be considering the impact on your most valuable resource: time. […]
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Segment Your Growers for Targeted, Personalized Communications

Posted by Timothy Wier On March 13, 2019
Farmers may make up less than two percent of the U.S. population. That’s still nearly 2.4 million active owners and operators who represent $311 billion in spend potential. No matter the size of your company, there are simply too many farmers to reach all of them unless you use a “spray and pray” approach. […]
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How to Use Data Insights Without an IT Team

Posted by Timothy Wier On February 28, 2019
  Good data and information – specifically around the behaviors of your target audience – can help you improve your marketing and sales efforts through personalized and targeted messaging. But many companies feel that they need an IT team in order to process and interpret the data analysis. […]
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Decision-Support Technology to Drive Agribusiness Revenue

Posted by Timothy Wier On February 19, 2019
Decision-support technology has many applications in agronomy and precision ag, and many companies are investing in it. But beyond prescriptive applications, which are important and necessary, this technology can help agribusinesses make the decisions to grow their reach among farmers and put more of their products in farmers’ hands. […]
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3 Agriculture Trends to Look Out for in 2019

Posted by Timothy Wier On January 30, 2019
    The agriculture industry is changing. While many of the typical hallmarks of ag are the same – the community, the emphasis on family and, most importantly, the crucial role ag place in our economy and our world – the way that farmers farm is changing. That means that your business has to adapt as a result. Farmers aren’t behind the times when it comes to social media and the Internet. And the prevalence of technology in ag is certainly creating new opportunities for businesses to break in and begin offering new and innovative products and services. […]
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Highly Effective Sales Conversations: Made Possible by Data

Posted by Timothy Wier On January 23, 2019
    You know that data is an integral part of a successful sales strategy. But it also makes you better able to have highly effective sales conversations. You certainly can’t walk up to farmers in the field and divulge random bits of information, expecting to land a sale. More likely, being too knowledgeable will scare away potential clients and the opportunity for gaining new sales. […]
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