Timothy Wier

Recent Posts

Segment Your Growers for Targeted, Personalized Communications

Posted by Timothy Wier On March 13, 2019
Farmers may make up less than two percent of the U.S. population. That’s still nearly 2.4 million active owners and operators who represent $311 billion in spend potential. No matter the size of your company, there are simply too many farmers to reach all of them unless you use a “spray and pray” approach. […]
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How to Use Data Insights Without an IT Team

Posted by Timothy Wier On February 28, 2019
  Good data and information – specifically around the behaviors of your target audience – can help you improve your marketing and sales efforts through personalized and targeted messaging. But many companies feel that they need an IT team in order to process and interpret the data analysis. […]
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Decision-Support Technology to Drive Agribusiness Revenue

Posted by Timothy Wier On February 19, 2019
Decision-support technology has many applications in agronomy and precision ag, and many companies are investing in it. But beyond prescriptive applications, which are important and necessary, this technology can help agribusinesses make the decisions to grow their reach among farmers and put more of their products in farmers’ hands. […]
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3 Agriculture Trends to Look Out for in 2019

Posted by Timothy Wier On January 30, 2019
    The agriculture industry is changing. While many of the typical hallmarks of ag are the same – the community, the emphasis on family and, most importantly, the crucial role ag place in our economy and our world – the way that farmers farm is changing. That means that your business has to adapt as a result. Farmers aren’t behind the times when it comes to social media and the Internet. And the prevalence of technology in ag is certainly creating new opportunities for businesses to break in and begin offering new and innovative products and services. […]
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Highly Effective Sales Conversations: Made Possible by Data

Posted by Timothy Wier On January 23, 2019
    You know that data is an integral part of a successful sales strategy. But it also makes you better able to have highly effective sales conversations. You certainly can’t walk up to farmers in the field and divulge random bits of information, expecting to land a sale. More likely, being too knowledgeable will scare away potential clients and the opportunity for gaining new sales. […]
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Our Top Agribusiness Topics of 2018 That Aren’t the Farm Bill [Compilation Post]

Posted by Timothy Wier On January 18, 2019
    The Farm Bill dominated conversations in ag in 2018 – and its effects are still a hot topic. But it wasn’t the only thing ag companies were discussing. There are other issues among the top agribusiness topics of 2018. […]
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4 Easy Ways to Start Using Social Media for Your Farmers

Posted by Timothy Wier On January 16, 2019
    If you're wondering whether social media marketing is a good investment for your ag company, start out with some easy baby steps. Here are some easy ways to get started using social media your farmers. Social media is more than just a communications channel. Each platform – Facebook, Twitter, LinkedIn etc. – is its own online community. And it’s changing the way we market. Social media isn’t a place to simply “blast things out” and hope they go viral. Rather, it’s a place to continually nurture and engage your audience, establishing yourself as a presence in their day-to-day lives. […]
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How to Increase Your Ag Retail Sales in 2019

Posted by Timothy Wier On January 14, 2019
    It’s a new year, which means new revenue goals. Have you developed the best strategy for increasing your ag retail sales in 2019? Are you sure you’re talking to your ideal customer? Is your business reaching all the farmers in your area? Are you getting the most business out of the customers you already have? […]
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Why Direct Mail Marketing Still Works - and How to Take Advantage

Posted by Timothy Wier On December 04, 2018
Direct mail marketing still works - but only if you do it right. And only if it's part of a well-planned marketing strategy.  Even in the age of digital connection, direct mail is here to stay (for a while, anyway). Sending a mailer that lands directly in your farmers’ mailboxes is a great way to capture their attention. And among farmers in particular, it’s one of the most reliable ways to stay in touch with them. […]
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