Timothy Wier

Recent Posts

Aligning Your Agribusiness Teams Around Growth

Posted by Timothy Wier On July 23, 2019
  As you grow your agribusiness, you and your team make hundreds of decisions that impact that growth in either a positive or negative way. So you must ensure that all your agribusiness teams - strategy, marketing or sales - are aligned toward growth. […]
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Tracking Farmers' Engagement with Facebook Ads

Posted by Timothy Wier On June 21, 2019
One of the primary advantages of digital marketing is you can track results and adjust your campaigns in response. Especially with social media, you can track farmers' engagement with your Facebook ads. […]
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How to Navigate an Uncertain Market and Delayed Planting Season

Posted by Timothy Wier On June 20, 2019
  The agriculture market is in an uncertain state. Weather events, specifically heavy and devastating flooding, have caused delayed planting across the Corn Belt. Trade wars are impacting commodity prices. […]
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Convincing Your Agribusiness Leadership to Invest in Farm Data

Posted by Timothy Wier On May 10, 2019
  If you don’t control the budget or aren’t the primary decision-maker for purchasing marketing and sales tools, then that investment decision requires you to involve the people who do. Not only do you have to see the value of the farm data, you have to convince your agribusiness leadership to invest in it. […]
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Should Your Agribusiness Go After Millennial Farmers?

Posted by Timothy Wier On March 27, 2019
As the ag industry evolves and changes, your customer is going to change over time. New farmers are going to take over the operations that their families have been managing for generations. […]
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Why Your Agribusiness Should Make Time for Data Analysis

Posted by Timothy Wier On March 27, 2019
    When deciding whether to invest in data for your marketing team, there's a lot to consider. Budget and finances certainly factor in. You may also be considering the impact on your most valuable resource: time. […]
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Segment Your Growers for Targeted, Personalized Communications

Posted by Timothy Wier On March 13, 2019
Farmers may make up less than two percent of the U.S. population. That’s still nearly 2.4 million active owners and operators who represent $311 billion in spend potential. No matter the size of your company, there are simply too many farmers to reach all of them unless you use a “spray and pray” approach. […]
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How to Use Data Insights Without an IT Team

Posted by Timothy Wier On February 28, 2019
  Good data and information – specifically around the behaviors of your target audience – can help you improve your marketing and sales efforts through personalized and targeted messaging. But many companies feel that they need an IT team in order to process and interpret the data analysis. […]
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Decision-Support Technology to Drive Agribusiness Revenue

Posted by Timothy Wier On February 19, 2019
Decision-support technology has many applications in agronomy and precision ag, and many companies are investing in it. But beyond prescriptive applications, which are important and necessary, this technology can help agribusinesses make the decisions to grow their reach among farmers and put more of their products in farmers’ hands. […]
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