We are moving into a new “information age” in agriculture.
Farmers and their agribusiness partners need specific information at their fingertips, at the moment of need, and in context to make the right farming decisions. This information can include crops, acres, field boundaries, irrigation, on-farm grain storage, soil data, and much more.
When your AgTech applications include this information, your farmer will have a better user experience and, thus, get the most out of your applications. (Hint: This means they'll be more likely to renew.)
Here are some of the ways that this data, when integrated through an Application Programming Interface (API), can improve the user experience and enhance your AgTech software.
Relieve the burden on the user.
One of the biggest hurdles to tech adoption is friction. If you want farmers to adopt your technology, onboarding needs to be as easy and seamless as possible. You don't want farmers to drop off without even having a chance to use the product.
There are many areas where you can cut down on onboarding time, but one of the most time-consuming is data input.
Think about how long it takes for a farmer to input their information -- field boundaries, crops, acreage, irrigation, soil, etc. -- directly into the application. It would be better for everyone if this could happen in an instant.
That's where an API comes in.
APIs allow two different systems to communicate with each other. In this case, one system would be your AgTech software, and the other would be an external, third-party database.
From there, you can set up your software to automatically pull in the data, update it in real time, and pull in new requests as you expand your platform's functionality.
Access data in a nimble way.
There are lots of ways to access data, but few provide the nimbleness that come with an API.
Let's walk through an example. You want to target farmers within the Corn Belt and, thus, license data on all of them and load that data into your AgTech software.
But what if a California farmer comes along who could benefit from your platform? Or, what if you only end up doing business with 25 percent of the farmers in the Corn Belt?
In the former case, you're not licensing data that you need. In the latter, you're licensing data that you don't need.
This is where an API truly benefits your company. Instead of having to anticipate all the data you could possibly need, you can set up your application to retrieve the data if and when you need it.
So that California farmer we just mentioned? They would log onto the application and as soon as they load it, the data would pre-populate the data for that particular farmer.
As we like to say, it's data at the speed of need.
Create a more customer-centric application.
As the ag industry evolves and diversifies, farmers are becoming more diverse as well.
The ability to meet a farmer's specific needs with the right information and insights at the right time will set your application and software apart from any of your competitors.
This is why both solid ag data and the ability to deploy it at the speed of need is so critical.
As the farmer uses your application, there shouldn't be a lag between licensing your tool and being able to fully use it. Ultimately, you want to give your farmers the information and tools they need where they need it, when they need it.
With modern advancements in automation technology, this kind of insight is important now more than ever.
For more information on how the Farm Market iD API works, the data that's at your disposal, and some examples of how we integrate our data with AgTech software, watch the video below.