What do CBD, building materials, and the Farm Market iD database all have in common?
If you guessed "they've got hemp in them," then you got it right. Farm Market iD now provides hemp grower data, including complete contact information, for marketing and sales use.
Whether you need to find a hemp seed buyer, or you want to purchase materials from farmers who grow industrial hemp, this data can connect you with the specific growers in your market, allowing you to be highly focused and targeted both in your investment as well as your message and product offers.
Here is breakdown of our hemp coverage among key hemp-growing states, as well as some additional commentary on the state of the hemp industry and our tips for utilizing this sales and marketing data in your outreach efforts.
Our Coverage of Hemp Growers
Our hemp data comes directly from individual state agriculture departments. It’s objective in nature, not sourced through surveys or other subjective data collection techniques.
Currently, this data consists of approximately 12,000 hemp farmers – with more coming as we receive more records from additional states. Here are specific breakdowns for sixteen key hemp-growing states:
|State||# of Growers|
Currently, our database accounts for approximately 70 percent of the 16,877 registered hemp growers in 2019.
For each of these growers, we can provide complete contact information – name, address, phone number, and email – as well as onboard them for targeted digital ad delivery.
How the U.S. Hemp Industry is Opening New Opportunities for Your Business
The hemp market has changed quickly over the past two years, namely due to its sudden change in federal legal status. In the 2018 Farm Bill, the federal government removed hemp -- defined as cannabis and derivatives of cannabis with extremely low concentrations of the psychoactive compound delta-9-tetrahydrocannabinol (THC) (no more than 0.3 percent THC on a dry weight basis) -- from the definition of "marijuana" under the Controlled Substances Act.
Since then, legalized hemp has been a rapidly growing market in the U.S. When the bill was first past, there were only a few thousand planted hemp acres nationwide. Now, there are some reports are suggesting that there will be as many as 2.3 million acres of hemp by 2023.
As of 2019, there are 465,787 acres of hemp planted across the United States. As of 2020, the number of acres licensed for hemp growing decreased nine percent to 465,787 acres.
But even though we saw a short-term decrease from 2019 to 2020 in terms of acreage, we've seen a 27% increase in licensed hemp growers (16,877 growers in 2019 to 21,456 in 2020).
Keep in mind that just because there are more licensed growers doesn't mean that every one of them is going to farm in 2020, but it does give you an idea of who's interested and hemp, and who is most likely to want information on the products and services you offer.
How to Use Our Hemp Data
Hemp growers represent a highly specific and specialized group of farmers. This means that traditional marketing messaging -- as well as a "spray and pray" approach to ad targeting -- isn't going to work. On the other hand, a targeted list of confirmed hemp growers can provide the foundation for a targeted, personalized approach.
Here are some of the ways you can use Farm Market iD hemp data for specific marketing and sales use:
- Email marketing. Connect with these hemp growers directly through a targeted email campaign, with highly customized creative detailing a message or product offer that's tailored to the growers' needs. Better yet, plan a drip campaign of three or more emails over time with new messages to further engage and build interest among your audience.
- Programmatic digital ads. By onboarding our hemp file to our digital ad technology, we can enable direct targeting of digital ads across hundreds of sites through automated means (known as programmatic advertising) so that you can serve a hemp-specific message to these growers wherever they go online. Programmatic ads include display banner ads, targeted audio through Pandora or Spotify, pre-roll video, or Connected TV. The best results come from campaigns with multiple channels with a consistent message throughout.
- Direct mail. Take direct mail to a new level by delivering a targeted message that matches your digital channels.
- Social media. Farmers are just as active on social media channels as any other consumer group. So the next time they go to check out the latest pictures of their kids or grandkids, make sure they also see information about how your product can help to improve the health and effectiveness of their operation.
Hemp growers comprise a growing segment of the agriculture market. If you want to take advantage of this market, either as a buyer or seller, you need to be highly targeted in your outreach efforts. Contact us to see how we can help you grow your share of this new and exciting market.