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Information, analyses and news for agribusiness go-to-market

    How to Win Market Share with Location-Based Mobile Marketing

    Posted by Precision Reach Team on Jul 20, 2020
      Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This ...
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    Programmatic Advertising in a Nutshell

    Posted by Precision Reach Team on Jul 13, 2020
      By David Robert Jackson for the Precision Reach Team Programmatic advertising uses AI-powered algorithms to help you buy audience-specific online ...
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    5 Top Tips for the Agriculture Sales Representative

    Posted by FMiD Team on Jul 8, 2020
      High-performing salespeople adapt their sales practices to both customer and context. They listen to the changing needs to farmers and adapt ...
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    A Plain-English Guide & Glossary to Programmatic Advertising

    Posted by Precision Reach Team on Jul 6, 2020
      Programmatic ads give brands or agencies the ability to purchase within milliseconds because of the sophisticated ecosystem of algorithms. The ...
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    Cookie-Less Advertising: What's Coming and How Should You Prepare?

    Posted by Precision Reach Team on Jun 29, 2020
      Back in 1994, Lou Montulli, a highly skilled web browser programmer at Netscape Communications, developed a website tracking solution called ...
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    Building a Product-Market Fit Strategy for Your Agribusiness

    Posted by FMiD Team on Jun 22, 2020
      No matter your business model, any successful revenue strategy requires a close fit between the product and the needs of the customer. While it's ...
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    Why You Should Use Native Programmatic Advertising Campaigns

    Posted by Precision Reach Team on Jun 22, 2020
      Native advertising is a form of paid media where the ad experience follows the natural form, feel and function of the user experience in which it ...
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    How to Move the Needle on Your Agricultural Marketing Objectives

    Posted by FMiD Team on Jun 16, 2020
      Growing your agribusiness is hard work in the best of times, let alone during a challenging market and global pandemic.
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    Best Practices for Display Banner Creative

    Posted by Precision Reach Team on Jun 15, 2020
      Display ads—in all their forms—are one of the most common advertising tools in today’s online world. Especially with programmatic advertising, ...
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    Data-Driven Programmatic Advertising: 3 Frequently Asked Questions

    Posted by Precision Reach Team on Jun 8, 2020
      Since the advent of programmatic display advertising over ten years ago, the AdTech industry has seen enormous growth, with programmatic ...
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