Our Blog

Information, analyses and news for agribusiness go-to-market

    Is Your Revenue Growth Stalling? Here Are 3 Steps to Fix It.

    Posted by FMiD Team on Aug 5, 2020
      If your agribusiness experienced a downturn in revenue due to the COVID-19 pandemic, you may be scratching your head to figure out how to make it ...
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    6 Farmer Buyer Persona Examples for Marketing & Sales

    Posted by FMiD Team on Jul 27, 2020
      A solid set of buyer personas can dramatically improve your marketing and sales efforts. With them, you can tailor your messaging, products and ...
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    What You Need to Build a Solid Agriculture Revenue Strategy

    Posted by FMiD Team on Jul 23, 2020
    Growing sales and revenue is the end goal of every sales and marketing strategy. But there are better and worse ways to achieve that growth. The more ...
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    5 Top Tips for the Agriculture Sales Representative

    Posted by FMiD Team on Jul 8, 2020
      High-performing salespeople adapt their sales practices to both customer and context. They listen to the changing needs to farmers and adapt ...
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    Building a Product-Market Fit Strategy for Your Agribusiness

    Posted by FMiD Team on Jun 22, 2020
      No matter your business model, any successful revenue strategy requires a close fit between the product and the needs of the customer. While it's ...
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    How to Move the Needle on Your Agricultural Marketing Objectives

    Posted by FMiD Team on Jun 16, 2020
      Growing your agribusiness is hard work in the best of times, let alone during a challenging market and global pandemic.
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    Farm Market iD Adds 44 Million Irrigated Acres to its Database

    Posted by FMiD Team on May 6, 2020
    Westmont, Ill. (May 6, 2020) — Farm Market iD announces the launch of new field-level irrigation data which provides deeper insights for ...
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    How Farmers Use Social Media [Stats & Marketing Tips]

    Posted by FMiD Team on Apr 29, 2020
    Social media is a powerful channel for any digital marketer, including those marketing to farmers. The key to effective social media marketing in the ...
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    Narrowing in on Your Geographic Target Market for Strategic Analysis

    Posted by FMiD Team on Apr 27, 2020
      When it comes to market share analysis, the more you focus on your addressable market -- the farmers that you actually have a chance at doing ...
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    What to Do in Light of Cancelled Ag Trade Shows

    Posted by FMiD Team on Apr 20, 2020
      Trade show season is upon us. At least, it would have been if it was any other year.
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