Our Blog

Information, analyses and news for agribusiness go-to-market

    How Farmers Use Social Media [Stats & Marketing Tips]

    Posted by FMiD Team on Apr 29, 2020
    Social media is a powerful channel for any digital marketer, including those marketing to farmers. The key to effective social media marketing in the ...
    Read More

    Narrowing in on Your Geographic Target Market for Strategic Analysis

    Posted by FMiD Team on Apr 27, 2020
      When it comes to market share analysis, the more you focus on your addressable market -- the farmers that you actually have a chance at doing ...
    Read More

    What to Do in Light of Cancelled Ag Trade Shows

    Posted by FMiD Team on Apr 20, 2020
      Trade show season is upon us. At least, it would have been if it was any other year.
    Read More

    Irrigation Data: On-Farm Insights from Geospatial Analysis

    Posted by FMiD Team on Apr 13, 2020
        Farmers across the United States use different systems of irrigation for different fields. Understanding their irrigation system is key to fully ...
    Read More

    5 Agriculture Marketing Services to Boost Your Revenue

    Posted by FMiD Team on Apr 9, 2020
      Recently, Secretary of Agriculture Sonny Perdue discussed the necessity of data and fact in agriculture. He said: “We (USDA) are going to make ...
    Read More

    [Video] 10 Ag Marketing Solutions in FarmFocus

    Posted by FMiD Team on Apr 7, 2020
      Having great data is one thing; turning that data into actionable marketing and sales insights is something else entirely. 
    Read More

    How to Market to a Specific Farmer Persona (Part 3 of 3)

    Posted by FMiD Team on Apr 2, 2020
      If you've invested time and money in building a data-powered farmer persona, then you want to get as much mileage out of it and return on that ...
    Read More

    [New Data] Farmers' COVID-19 Concerns: What You Need to Know

    Posted by FMiD Team on Mar 31, 2020
      Even with health concerns and economic downturn due to the outbreak of coronavirus COVID-19, farmers are going to continue their work -- because ...
    Read More

    Farm Market iD Releases API to Provide Agribusiness Real-time Access to Grower, Crop and Field Data

    Posted by FMiD Team on Mar 30, 2020
      FMiD’s API can create automation, efficiency and a higher quality user experience Westmont, Ill. (AgPR) March 30, 2020 — Farm Market iD (FMiD) ...
    Read More

    Data at the Speed of Need: 5 API Examples for Agribusiness

    Posted by FMiD Team on Mar 30, 2020
      The biggest obstacle to tech adoption -- whether in marketing, sales or on the farm -- is inertia. To overcome inertia, you need both ease of use ...
    Read More