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    Programmatic Advertising in a Nutshell

    Posted by Precision Reach Team on Jul 13, 2020

    Programmatic Advertising in a Nutshell


    By David Robert Jackson for the Precision Reach Team

    Programmatic advertising uses AI-powered algorithms to help you buy audience-specific online ads and place them across 1000s of websites delivered in various media formats.

    Programmatic advertising saves you time and money by helping you reach the customers you want with the “right message at the right time” across all of their devices. You can more easily track, analyze and adjust ad campaigns over time.

    Moreover, you’re not managing individual media channels or buying separate ads across dozens of ag media sites. This cost-effective advertising solution has gone mainstream, and it’s continuing to grow. 

    Percentage of brands and agencies buying programmatically across online media channels
    Display: 84% | Mobile: 60% |Video: 58% |Search 32% | Social: 26% | TV: 8%.

    But that’s just the beginning. There’s more to the programmatic world, all of which you’ll find in this guide. 

    A Plain-English Guide & Glossary to Programmatic Advertising

    In the guide, you’ll learn about:

    - Media Delivery Channels. The types of channels and what you need to know about them.

    - Terminology. The acronyms, terms, and phrases you’ll encounter.

    - Who’s Involved in Programmatic Advertising. There’s more than just the publisher and advertiser …

    Read the Full Article

    Additional Resources:
    What is programmatic advertising? | A guide to programmatic advertising

    For more insights on Ag data-driven programmatic advertising, email Sales@PrecisionReach.com or call Bob Schenck @ 847-778-1886.